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Create Student Personas

posted Mar 17, 2012, 12:15 PM by Rick Winter   [ updated Mar 17, 2012, 12:16 PM ]

Brett Johnson’s article Know your audience talks about creating personas that represent marketing segments. This may be a helpful professional development technique in an introductory staff meeting. Then during the year we could discuss what are we doing for each of the personas. Certainly, I see potential personas for all kinds of students:  college bound, ADHD, 504, GT, abused, highly mobile, GLBT, depressed, perfectionist, and others.