I received my Ph.D. in Marketing from Northwestern University’s Kellogg School of Management. I also hold a M.Sc. in Marketing from HEC Montréal and a B.B.A. in Marketing from the Université du Québec à Trois-Rivières.
My primary area of research explores how reminders of resource scarcity affect consumers’ cognitions, judgment and behaviour. More broadly, my research interests focus on advancing the understanding of how pro-social values and moral considerations influence consumers’ decision making.
Select Work in Progress
- The Role of Goals and Values in Decision Making under Scarcity (with Kelly Goldsmith)
- When Thoughts of “Having Less” Promote the Desire to Become One’s Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement (with Kelly Goldsmith* and Ali Tezer)
- Acting on Information: Reminders of Resource Scarcity Promote Flexible Thinking and Adaptive Behavior (with Kelly Goldsmith* and Anne Wilson)
- Transformative Consumer Agency in the Face of Intersectional Disadvantage of Caste and Class (with Srini Venugopal*, Lin Ong, Smriti Kumar, and Jose Antonio Rosa)
- The Social Comfort of 'Other' Cues in Lonely Consumption (with Gina Mohr* and Morgan Poor)