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Defining Product Management

There are many definitions of product management representing significantly different approaches and philosophies. We assume that general definitions of product management can be applied to products consisting primarily of software, i.e., no separate definition of software product management is required.

See the list of links at the bottom of this page for more information on common theoretical differences in the definition of the product management role. Here are some of the better-known definitions of product management:

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280 GroupGet insight into the definition of product management via this "Product Management Manifesto".
BlackblotBlackblot defines product management here.
BrainmatesPresentation on "What is Product Management".
International Software Product Management Association"Software Product Management (SPM) is the discipline of governing a software from its inception to the market until it is closed down." ISPMA provides a definition for software product management. Read more in ISPMA's Body of Knowledge.
Pragmatic MarketingPragmatic Marketing defines a framework which provides a common language around product development activities.
Wikipedia"Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle". More here.