Photographs from the Met Costume Gala
Images from my Special Events Project
My role at the Condé Nast Archive was primarily focused on special projects associated with digital Vogue.
The following is an explanation of my six main projects.
1. Vogue Digital Archive Project
This was my main ongoing project at Condé Nast. Along with a team of freelancers, I manually entered keywords for each image, based on the captions provided. After completing a keywording exercise that tested both my fashion knowledge and cataloging capabilities, I was chosen to experiment with the new keyworder program and write about what I liked and what I thought the software programmers should add. While working on this project, I was able to experience the inner-workings of the digital archive software at this publishing company, and how eventual users would be able to search for these images. I also worked on creating the vocabularies associated with these styles, which would eventually be added to the text-mining software.
2. Model Identification
This project entailed identifying models in runway shows using a DAM client application reminiscent to Adobe Bridge. This project concerned researching select Ready-to-Wear (RTW) and Haute Couture (HC) runway shows in New York and Paris, and tagging specific models in the Condé Nast database. With this project, I was able to use my metadata, taxonomy, and cataloging knowledge, as well as my art history and fashion background. The following shows were identified:
3. Sample Issue Reviews
For this project I closely reviewed select sample issues of Vogue, from the late 1800s to present, and indicate similarities and differences in layout and content. These issues were specially selected to filter through an OCR process to field out XML impurities. My job was to make comments about the various images, advertisements, articles, differing sections, and the varied captions. I reviewed ten of the Vogue issues from 2009, 2008, 2007, 1999, 1988, 1981, 1973, 1962, 1958, and 1952. The following images represent how fashion (L) and accessories layouts (R) have changed overtime:
**I have included my 1988 issue review as an attachment below.
4. Vogue Foldouts
For this project, I spent a lot of time researching at the Condé Nast Library, located at their main headquarters building at 4 Times Square. This project entailed looking through every Vogue issue 2010, 2009, and 2008, and tracking the types and frequencies of foldout advertisements. I found six main types of foldout advertisements, and thirty-five different varieties of image layouts. I then typed my notes and diagrammed the types.
**I have included my diagram notes as an attachment below.
5. Special Events
This project entailed events data organization. Since the mid 1960s, Condé Nast photographers have documented various events and uploaded them to their digital archive. The titles for these events have become inconsistent through the years, and it was my job to organize them. There were 1,827 event entries. The events included film screenings, book parties, fashion collections, galas, balls, fragrance launches, etc. I decided to develop a formula sheet of my organizational scheme.
**I have included my events notes as an attachment below.
6. Dior Slides
This project required me to enhance select archive photographs using Photoshop. These images are scanned slides from 1990s fashion shows. After I cropped and visually improved these photographs—by eliminating aged imperfections—I helped publish them onto the company digital archive. In the coming months, users will be able to research these former shows for style changes and model histories. I really like this project as I get to practice my Photoshop skills, and experience how fashion trends have changed. My assignment solely dealt with Dior Runway shows from 1992 to 1994.