What is PPV Traffic?

Here is PPV Online Marketing. PPV traffic simply means pay per view traffic. This means that you will pay the advertising network every time your website or advertisement is displayed to a viewer.

Please visit:- PPV Marketing. You pay simply to have someone view your website. This is similar to the very popular pay per click model which is used by Google AdWords. The difference is that with Google AdWords you pay every time someone clicks on your Google Ad located on the side of Google search results or on a related web page. You are not paying for a click on your site you are paying for a click on your ad which in turn leads to your site.

The pay per click model which is used by Google AdWords is the most successful advertising model ever created. It is responsible for 95% of Google's $4 million per day income.

There are several type of pay per view traffic. You can pay for PPV traffic as a pop under, banner advertising, display advertising on related websites and even on mobile phones.

One of the most interesting models of pay per view traffic is the "desktop pop-under" pay per view traffic advertising model. Basically this type of traffic is spy ware gone good! Wait! Do not get scared. This is how it works.

Pay per view traffic networks give away free software and internet tools to users by the millions. These users agree very clearly to receive keyword targeted advertisements for the privilege of using these valuable software or computer tools. The users are also instructed very clearly how to "opt out" of the network and remove the software and advertisements.

The difference between the old spy ware model and the new desktop pop under PPV traffic is that users clearly give their permission to receive the ads and they are clearly instructed on how to remove the software and ads. It is permission based. It is the old spy ware model legitimized into a real advertising network.

From the advertisers perspective this PPV traffic has several advantages. First of all the traffic is keyword targeted. For example if the use goes to his browser and starts to type the URL of his favorite auto site and your keyword is automobiles your automobile website will pop under.

This is highly targeted keyword traffic similar to the Google AdWords model. With the pay per click Google AdWords model users search Google using keywords and keyword targeted advertising appears along side the search results. With desktop pop-under type PPV traffic the user types his keywords into his browser and the advertisers keyword targeted advertisement pops under the user's current browser.

The advertiser may also target PPV traffic according to country and region which is very similar to Google AdWords. PPV traffic also has the advantage of being quite inexpensive in comparison to pay per click advertising. With most pay per click campaigns the advertiser can easily spend from 20 cents to $5. per click on your advertisement. With PPV traffic the advertiser can spend as little as 1 cents per view of his actual website.

The desktop pop under type of pay per view traffic has been gaining favor with internet marketers lately because of it's ability to deliver highly targeted keyword advertising for very reasonable costs.

The disadvantages of pay per view traffic is that the networks cannot even compare with the viewership of Google or Yahoo. Most major PPV traffic networks have about 5 million unique users which is just a fraction of Google or Yahoo's reach. If the advertisers only wants to reach a certain city or small region there simply are not enough users in the PPV traffic network to make this type of pay per view traffic effective. PPV traffic is better for more general offers which can be targeted by country. However, this may change as PPV traffic networks obtain more and more users. For more information: PPV Marketing.
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