Pouring Pink

When the newest W.G. Block ready mix concrete truck rumbles by, it will be hard not to "Think Pink," and hard not to think about the continuing efforts to battle breast cancer.
Block's newest concrete truck on the road will benefit the Genesis Center for Breast Health and the breast cancer patients cared for by Genesis.  The truck is vinyl-wrapped and painted in pink, which is the international color of breast cancer awareness.

W.G. Block will donate $1 for every yard of concrete poured by the pink truck for an annual donation that could reach $5,000.

"Everyone has been touched in some way by breast cancer in their family, whether it is a mother, grandmother, wife or sister," said Chris Rayburn, president, W.G. Block.  "The battle against breast cancer continues on a daily basis in the Quad Cities and W.G. Block wanted to join that fight."
The Genesis Center For Breast Health is a comprehensive cancer-fighting effort offering the latest diagnostic technology and treatment in the Quad Cities. The center offers a full-range of  diagnostic procedures and breast health specialists in one location.

The team approach of the Genesis Center For Breast health offers combined resources of primary care physicians, radiologists, pathologists, surgeons, oncologists, psychologists, nurses, technologists and other support staff.

The Center for Breast Health utilizes state-of-the-art imaging equipment and techniques to detect early signs of breast cancer in women with no complaints or symptoms.  These breast images are the best way for our physicians to detect and treat breast cancer in its earliest stages.

Established 116 years ago, W.G. Block Co. has grown from a distributor of coal and ice to a leading regional manufacturer of concrete, sand and fabricated steel products.  W.G. Block Co. is a family of companies, including Block Ready Mix Group, Block Heavy & Highway Products Co., Acme Materials Co., and Great River Spec Mix LLC.

"We are thrilled to have a well-known Quad Cities business step forward to help us in the fight against breast cancer,'' said Cindy McGee, manager of the Genesis Center for Breast Health.  "We look forward to this great partnership that will benefit all women, their families and loved ones as they face breast cancer.

"A pink ready mix truck weighing over 70,000 pounds is going to be a very recognizable symbol that the battle against breast cancer continues in the Quad Cities every day. That is one big pink ribbon."