Paul J. Barnes B.Eng (electronic), MBA


Management Consultant

International Business Development, Online Gaming, e-Marketing, Start-Ups, B2B, B2C, B2G

For expanded profile see:

Recent projects:

CEO at Devilfish Gaming PLC ( Branded, multi-channel online gaming site. Successfully floated on PLUS Markets in London in March 2008. Website and product portfolio redesigned and launched as a startup at in May 2008. offers online poker, casino and bingo in legal markets. Trade Sale of Devilfish Poker Ltd. in December 2010.

Your Country Your Call: Was a semi-finalist, (last 20 from 9,000 entrants), in the Your Country Your Call initiative in Ireland during 2010, designed to attract creative ideas for jobs to the struggling Irish economy. The entry proposed establishing Ireland as the world’s first comprehensive jurisdiction for online gaming, with a flexible and transparent licensing framework, and tax incentives based on revenue stream categories, aimed at attracting foreign direct investment to Ireland, and creating a major online gaming jobs cluster. Presentation available on request to

Poker Consultant to La Française des Jeux (French Lottery, Paris, France). Online Poker project due to launch under the new French gaming legislation governing the licensing and regulation of online gaming within France.

Gaming Consultant, Groupe Lucien Barrière (Paris, France). Gaming consultant on "Barrière Interactive Gaming" project. 3D "haute de gamme" best-of-breed "designer casino". Online Poker and Casino business. Launched March 2009 at

CEO, All In Marketing Ltd. Established multiplayer online poker business (All In Poker). Innovative multi-level affiliate program. First multi-level marketing program in Poker. Operator on Microgaming Network.

VP Sales & Marketing, Access Gaming Systems.  Supplier of internet gaming software to licensed lottery and casino operators in fully regulated jurisdictions. Clients: La Française des Jeux (France), Oestereichische Lotterien (Austria), Holland Casino (Netherlands), Westlotto (Germany) amongst others.