Publicity 2.0: Creating an Efficient Publicity Machine

Presenters: Rhett McDaniel & Derek Bruff (Vanderbilt University)
Presentation Type: 75-Minute Interactive Session
Date and Time: Friday, November 5, 9:00-10:15

Presentation Description:

For anyone wanting to improve publicity efforts by developing a systematic and consistent mechanism, this session explores the use of social media for publicity purposes. Participants will get a behind-the-scenes look at how to configure applications to automate many publicity tasks. By the end of the session, participants will be able to:

  • create attention-grabbing blog entries even when you think you don’t have anything interesting to blog about,
  • implement timesaving tips for increasing exposure,
  • appreciate why incorporating social media into your publicity plan is important, and
  • recognize how a strategic process can improve efficiency in marketing efforts.