Evaluating a Market Positioning

A. Is the target market open to this positioning?
The positioning must not be too narrow, otherwise you will have to be able to show that low volumes can be very profitable and compensated by large margins: in other words, that you are then in a niche strategy.
 
B. Is the positioning simple?
It should be clear and based on a small number of functional or symbolic attributes.
 
C. Is it sufficiently differentiating?
The positioning should be original with respect to the positions currently occupied by the competition. Ideally, a new product should be positioned where there is a gap.
 
D. Is it realistic?
The positioning should be realistic with regard to the company's means and the brand image.
 

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