Jennifer from Multnomah County Library likes to talk about the 3 V's when discussing this group:
- They are Voting! Voting is very important for many of us library folk and #'s on this can make a real impact when we're talking to our bosses. It's not the same for all areas, but here in Multnomah County this age-group is really speaking with their votes. In general, see Table One from the Census' Voting and Registration in the Election of November 2008 – basically 46.7% of all 18-34 year olds voted in the Nov 2008 election, which means over 32,000,000 people. That's a lot of votes! And young voters are turning out in greater numbers than they ever have before in history.
- They're Viral (in a good way)! Take a look at the social media stats: "three-quarters (72%) of online 18-29 year olds use these [social media] sites–similar to the rate among teens–with 45% doing so on a typical day." You do something these folks like and all their Facebook friends, and everyone following their Twitter feed, know about it! It's the best free publicity a library could ask for!
- They're Vital members of their communities! This group is really engaged - the Gen WE Greenberg Millennial Study published in 2008 has a lot of interesting statistics on this age group and their involvement in community, including their feelings on the effectiveness of engaging in volunteer activities or community service to solve issues (73%). Civic engagement, anyone?
Find more statistics in our Presentation!