Joe Rock was a hit song writer and a manager for several artists. Joe put the Skyliners together after he heard Beaumont sing with another group at a record hop in Mount Washington. Managing the Skyliners at age 21 he landed them a record deal, after 13 rejections, with Calico Records and got them on Dick Clark's American Bandstand. He wrote the lyrics to the Skyliners' smash hits "Since I Don't Have You." and "This I Swear". In 1959 "Since I Don't Have You" hit No. 12 on the U.S. charts and "This I Swear," climbed to No. 24. Joe also co-wrote "I'd Die," "It Happened Today," "Lonely Way," "How Much," and "You're My Christmas Present" with Jimmy Beaumont and the Skyliners.
Joe wrote the lyrics to "Since I Don't Have You" the day after a woman he was dating broke his heart telling she leaving Pittsburgh to attend airline school in Tulsa, Okla. "Since I Don't Have You," has been covered by a diverse list of artists that includes Chuck Jackson, Johnny Mathis, Guns N' Roses, Art Garfunkel, Ronnie Milsap, Eddie Holman, the Brian Setzer Orchestra, Jay and the Americans, Patti Labelle, New Edition, Don McLean, Frankie Valli and the Four Seasons, Gloria Loring, and Barbra Streisand. The ballad rose No. 23 in 1981 for Don McLean.
Joe managed other groups. He landed a deal on Stax records for singer Johnny Day. Kama Sutra signed the Jaggerz who scored a number 2 hit with "The Rapper".
Rock wrote songs for other artists also. He wrote the song "Lorraine" recorded by Joey Dee and co-wrote "I've Got Dreams to Remember" with Otis Redding. Joe and Otis Redding were together the night before Otis died in a plane crash.
Moving on the country music, Joe spent his final seven years writing music in Nashville where died in 2000 at the age of 63.