Philip Fernbach

Phil Fernbach

Assistant Professor of Marketing

Leeds School of Business

University of Colorado, Boulder

Biography

I am an assistant professor of marketing in the Leeds School of Business at the University of Colorado, Boulder. I study how people think and make decisions. Much of my work is inspired by causal model theory, the idea that people's judgments and decisions are based on knowledge of the world, knowledge that is represented in terms of causal structure. I received my Ph.D in cognitive science from the Department of Cognitive, Linguistic and Psychological Sciences at Brown University in 2010 . Prior to pursuing my Ph.D I worked with consumer goods companies as a strategy consultant for two boutique firms in Boston. Before that, I did my undergraduate studies at Williams College in the mountains of Western Massachusetts where I studied philosophy. When I'm not busy working on research I spend most of my time playing with my son and daughter, taking scenic walks with my wife, flatpicking my Martin HD28 at local bluegrass jams and playing ice hockey.

My book co-written with Steve Sloman was published by Riverhead Books in 2017. Click the image below for more details.