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Taking Advantage of Modern SEO Means Thinking Outside of the Box
Shortly after Google rolled out Penguin and later Panda, the word of online marketing, at least those using SEO to generate business, were scrambling to find out what this meant for their future. Companies that didn't understand what had happened and why suffered the loss of traffic from the one source they had relied on so heavily. Some businesses gave up on SEO simply because it was too hard or they had been burned by their strategy or lack of. So instead of giving search engines what they wanted in terms of content, companies in turn just gave them their money instead. Ad spends went through the roof. Customer acquisition rates steadily increased sometime dramatically.
What did smart Philadelphia businesses do? They looked for a Philadelphia SEO Agency that understood how to create and promote great content. How did they find that SEO provider? Probably not from a cold call or spam email. Probably not from clicking on an advertisement.
So keep that in mind as you interview the agency that is going to handle your search engine optimization. Ask yourself how did I find this SEO agency in the first place? If the answer wasn't referral or in organic search listings, you had better keep looking.
The future of SEO is about understanding where the world wide web is heading. Semantics:
Here's a great video that quickly explains SEO if it is still a little fuzzy.