6. avoiding bias in writing

VI. Advanced Academic Writing: Research Paper, Thesis & Dissertation
H. (relevant:) Oral Defense and Academic Presentation
(Notes by Huifang Peng)
# Use unbiased language to avoid offending your readers
a. avoiding "labeling" language
For example, use acceptable terms to refer to people's race, ethnicity, disability, etc.  
b. avoiding sexist language:
1) Consider using plural nous for people in general, instead of using he/his/him to refer to refer to a person of unknown gender; "he/she", "he or she," and "s/he" are considered impractical alternatives to some writers.
2) Use unbiased counterparts for the names of some common professions, such as businessperson for businessman, chair or chairperson for chairman, and  police officer for policeman.

Boardman, Cynthia A. Writing to Communicate 3: Essays and the Short Research Paper. NY: Pearson Education, Inc., 2009. 120-21.