b. 1990, San Francisco, CA (CV)
(415) 509 - 7316  @p_v_hernandez  petervhernandez@gmail.com

I am a journalist covering the larger San Francisco Bay Area. I am interested in urban planning, LGBT culture, technology, social media, and burgeoning arts and food cultures. I've studied journalism alongside accomplishing an AA in journalism at City College of San Francisco. I have been mentored by former employees of The San Francisco Chronicle, veteran media workers and newspaper founders. I am seeking a full-time reporter job in California.

BAR TAB / Dec. 13, 2013
This week, acclaimed performer Rhonda LaChanze Sapp is visiting San Francisco to celebrate her birthday and to pay homage to a pioneering singer that inspired her ascent as an award-winning vocalist and actress on Broadway.

In a phone interview preceding her trip, BARtab spoke with LaChanze about her present Broadway productions and about Diana Ross, whose songs she will be performing in a new revue this weekend at the Hotel Nikko. Love Hangover: LaChanze Sings Diana Ross, is a playful and energetic tribute featuring songs like, “Where Has Our Love Gone?” and “Good Morning, Heartache.”

“LaChanze reinforces the impression that she is proud to belong to a new generation of divas taking charge of their music with poise and confidence,” wrote The New York Times after seeing her performance at 54 Below in New York City. We also talked about her present Broadway production, “If/Then,” a contemporary and experimental musical that features original compositions by Pulitzer Prize and Tony Award recipient Tom Kitt.

Interview follows...

BAY AREA REPORTER / Oct. 17, 2013

A lively blend of Latin percussion and angry rhetoric roared through San Francisco's Mission district last weekend, where some 400 people assembled in protest amid an escalating housing crisis.

Organizers declared a state of emergency due to a record rate of evictions while evictees decried affluent newcomers, largely from Bay Area tech companies. And protesters joined in an uproar, reclaiming the neighborhood amid more frequent evictions.

"The tech bubble is going to pop, and the working class is going to take over," said Jose Luis Pavon, a 35-year-old public health worker and lifelong Mission resident.

The parade of dancers, drummers, and protesters commenced at 24th and Hampshire streets and snaked through the cultural corridor of 24th Street, which roughly spans from Potrero to South Van Ness and remains the cultural epicenter of San Francisco's Mexican-American heritage.

While walking through the Mission Saturday, October 12, nearly 20 speakers demanded more racial sensitivity, reformed tenant rights, an end to luxury condo developments in the Mission, and more affordable housing.

The assembly stopped in front of the Catholic Archdiocese of San Francisco, which may evict St. Peter's Bookstore and G.G. Tukuy Indigenous Arts and Crafts in order to bring in higher rent and an upscale restaurant. The church was made an offer of $100,000 by a prospective buyer, said Erick Arguello, founder of the 24th Street Merchants Association.

"How dare they talk about evicting when the Bible says we should love and care for one another," said speaker Brooke Oliver.

A spokeswoman at the archdiocese did not return a call seeking comment...

"Scholarship, memorial honor beloved Guild member"

Tech-savvy Guild leader Russ Cain was the union’s main database expert and one-man help desk for years. When he died recently, staff members wondered how they could possibly manage without him.

Eva Vargas, who provides office support in San Francisco for the Guild local’s interpreter members, urged everybody not to be overly concerned. “Don’t worry,” she said one day. “He’s in the cloud.”

Cain, who passed away June 12 at age 70, laid the digital foundation for The Newspaper Guild and many of its member locals. In the early 1990s, he implemented computer database systems across the country as a labor of love, replacing pencil and pen systems.

Members of his home local, the Pacific Media Workers Guild, held a simple memorial for Cain in the union’s San Francisco headquarters last Saturday, Sept. 21, in a special session before a general membership meeting. A special guest, Wayne Cahill, former administrative officer of Guild locals in Philadelphia and Hawaii, travelled from Seattle on his own dime to head the memorial.

A photo of Cain had just been hung in the Guild conference room – not in the front, but off to one side. Russ never would have wanted to be the center of attention, Guild leaders noted.  He wanted to be of service.

“He helped where he could, and that was a lot of places,” Cahill said...

BAY AREA REPORTER / Jan. 24, 2013

Tom Temprano believes in an anti-ageist LGBT community that recognizes the needs of the elderly, but it wasn't until he broke a tiny bone in his foot during a heated basketball game that he experienced first-hand the limitations that come with age.
The gay 26-year-old found himself debilitated for nearly four months and fostered the same sort of community among friends, partners, and resources that the elderly experience. 
For the growing population of younger, millennial LGBT individuals largely self-employed and without jobs with 401k packages, the future often seems hazy – that is, if it's even considered...

BAY AREA REPORTER / Jan. 3, 2013

A small but spirited group of demonstrators held informational pickets outside Cliff's Variety on Castro Street last week after some of them were forcibly removed by employees for loudly protesting inside the store on Christmas Eve.
The cause of the dispute is an at-home soda machine, Sodastream, which is manufactured in an illegal Israeli settlement in the West Bank that is disputed by the Palestinians.

Some of the protesters filed assault complaints with San Francisco police after the incident.They and others distributed literature to passersby in front of Cliff's December 26 and 28 about the Christmas Eve flash mob while the store's manager said that a protester also hit one of their staff and pushed a stroller-pushing customer.

BAY AREA REPORTER / Nov. 1, 2012

A trove of installation art ranging from illustrated window panes to acrylic transgender portraits to a crucifix made from dollar bills that pays homage to LGBT heritage, are among the artwork in SOMArts' Calling On the Spirits to Face the Future exhibit.

Open through November 10, the menagerie of intimate installations and mixed media pieces pay celebratory tribute to the deceased that exemplifies San Francisco's multicultural approach to Day of the Dead, or Dia de los Muertos, which is observed November 2.

A series of flattering fluorescent portraits in the style of Catholic prayer cards by Millan Gabriel Figueroa brings attention to murdered or incarcerated transgender women alongside gold lettering that reads "Justice for Sisters..."

BAY AREA REPORTER / Sept. 19, 2012

A riotous mixture of hysteria, tears, and what some called misguided anger stirred as City College of San Francisco trustees voted 6-1 to bring in a special trustee to manage the present accreditation crisis.

The board also voted unanimously to make a $67 million cut for the coming fiscal year.

The college of 86,000 students is meanwhile preparing for possible closure if it does not meet recommendations by the Accrediting Commission for Community and Junior Colleges. The trustees reasoned at the Chinatown campus meeting Tuesday, September 11 that a voluntary special trustee would provide necessary guidance.

"I think we need someone who knows more than we do about accreditation," said board President John Rizzo.

Protesters shouted "Resign! Resign!" and wore bright red T-shirts that said, "Stand With the Chicago Teachers Union," in reference to a teachers' strike in that city that began Monday.

FOG CITY JOURNAL / Aug. 15, 2012

An image of historic art deco buildings, not too unlike San Francisco’s mid-Market in its prime, illuminated a slideshow introduction to a long-running revitalization effort that has transformed a once-blighted downtown Los Angeles into a bustling and desirable housing market.
It’s called adaptive reuse.
Trudi Sandmeier, who worked as director of education for the Los Angeles Conservancy, showcased the tools at an urban planner’s disposal, including tax 
exemptions and government programs that can transform largely-defunct, historic buildings at a recent San Francisco Planning and Urban Research Association forum.

“So you want to go to L.A. now don’t you?” said Sandmeier, standing next to images of art deco-era buildings before and after their adaptive reuse–an effort that San Francisco city planners only dream of undertaking...

I am a web designer and social media specialist working with front end development and search engine optimization (SEO). I'm able to take on a complete site development, from photography, video, and text content, to site layout and HTML development.

Pennington Plumbing Website and Logo

Skills Used:
  • CSS
  • HTML
  • SEO
  • JavaScript
  • Photoshop
  • Social Media Marketing
I designed a series of images for a small business in San José, CA, to reflect its values of home, neighborhood and family. I chose a sleek series of retro-inspired imagery--particularly for the logo, which resonates with local historic businesses.

I optimized the business's visibility on websites like Angie's List and Yelp and helped monitor their traffic using Google Analytics to focus marketing attention to particular sites.

Alta Design and Manufacturing, Inc. Website and Logo

Skills Used:
  • CSS
  • HTML
  • SEO
  • JavaScript
  • Photoshop
  • Studio photography
For a large machine shop in San José, CA, I designed a sleek site that resembles the metal parts that they fabricate. I designed their color palette and streamlined their logo for business cards, documents and social media. I also established their Instagram and Facebook pages.

The Guardsman

Skills Used:
  • WordPress
  • CSS
  • HTML
For City College of San Francisco's student newspaper, I installed and reworked a WordPress theme, while streamlining its color design and logo.