Lead Nurturing: From Click to cash
By Pete Jakob, IBM

This presentation was delivered as part of a Breakfast Seminar hosted by Fox Parrack Singapour on 1st November 2007 in Maidenhead. I found the content of the agenda extremely valuable (of course can't comment on the quality of my own content!) and a really worthwhile morning.

 

Would heartily recommend this seminar series to anyone in B2B marketing who is in the vicinity.

 

 

Click2Cash.pdf