The monthly newsletter was partitioned allowing the company to
celebrate its employees' doings, impart HR policy and helpful tips, and
give the company CEO an informal forum to communicate with staff. (The
entire newsletter was written by Perle including the letter from the President)
The particular newsletter's target was real estate agents. It put a current law affecting the buying and selling of real estate into lay terms.
A 2-sided tri-fold with room for mailing address, it was initially mailed out to client real estate agents. They found it such a useful tool with their buyers and sellers, they asked for numerous reprints. We were happy to print as often as asked in-house on quality gray stock.