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5 WAYS TO SAVE MONEY AND TIME ON YOUR BUSINESS BROKERAGE PRACTICE. 

By Teri Bayus




1.    Ring central - http://www.ringcentral.com

 

This is a cloud-based phone, fax, voice mail and answering service. I pay around $15 per month; you can choose your phone number (or port your current number), gain a 1-800 number and set each message to forward to any phone, email or text. I use a professional voice (fivver.com) for the message and love that every call is archived, forever.

 

2.    Google -  http://www.google.com/business

 

If you have not jumped on the Google bandwagon, now is the time. Google brand of products are free (unless you want the Pro package, which is $15 per month). I was able to port my entire server, email and documents saving thousand of dollars. It is cloud based, so you will never loose an email or document again. The Google calendar for scheduling with clients is insanely wonderful.

 

3.    Social media buyer list – www.facebook.com/Pages, www.linkedin.com/directory/groups/, https://business.twitter.com

 

If you haven’t yet, it is time to create a Facebook fan page, LinkedIn Group and Twitter account for your buyer network. This is the best way to get a new listing out to your qualified sellers fast. It is also a way to promote with informational articles and congratulations to new business owners.

 

 

4.    Blog for website – www.wordpress.com or www.blogger.com

 

No need for expensive hosting or payments to the Webmaster to update every time you have a new listing or a change. By using free Word Press (they do have templates for sale for around $75 for a more professional look) or Blogger, your website will get more traffic because it is a blog, but will still look like a traditional website.

 

5.    Drop box – www.dropbox.com

 

Even if you have been Googified, Dropbox is a must have for file sharing (Large CBR’s to clients, etc.) It is free until you go over the storage offered, but you can get more free storage by inviting friends. Best tool ever for always having the most current document and never losing a file.

 

Teri Bayus has been assisting business brokers for over 20 years. Feel free to contact her with more questions. www.PBSMAssist.com


10 Things an Assistant Can Do to Boost a Broker’s Business Sales

I have found that once Business brokers finally hire an assistant, their stress levels rise because they are forever trying to make sure that they are keeping her/him busy and at the same time trying getting new business to facilitate the cost.

Some Brokers think that having the assistant pull statistics from the business listing sights will be enough to keep the clients happy and the assistant busy. My advice; is why not have them do more to sell the Listings?

I have been doing this and more for my Brokers for years and their listing to sold ratio is 2 times as fast as the average. This “To Do” list tends to bring more buyers, and even more sellers, as the Broker is perceived as a marketer.

“Things an assistant can do to promote your listings, gaining new buyers and seller leads.”

Most IMPORTANT thing to remember:

Make sure that your web address is in every one of these postings!!!

 

1. Post Listings on Craigslist. They must be updated every 2 weeks.

2. Post 3 pictures for each Listing - generic if confidentiality is an issue, but pictures bring SEO. If you can include Video, it boosts it even more. 

3. Post Listings weekly on business for sale LinkedIn groups (with your website attached, these do wonders for SEO).

4. Post Listings weekly on industry specific on-line portals.  

5. Post Listings on industry specific Facebook fan pages. 

6. Twitter 3 times a week. 

7. Build Pinterest boards for each Listing. 

8. Blog entries at least 3 times a week with current business articles, biz for sale, price changes, listings, and Broker's bits of wisdom. 

9. Build Facebook fan page where your buyers come to look for new Listings. 

10. Bi-weekly newsletter to entire database.

 

This list will bring new sellers and reach buyers that the “Business for Sale” websites don’t influence.

 

Teri Bayus

PBSMA Brokers Assistance Program

PbsmaAssist@gmail.com

Tips on SEO on business listings for Brokers

posted Jul 13, 2012, 4:03 PM by Pbsma Bayus   [ updated Aug 28, 2013, 11:09 AM ]

Tips on SEO for business listings for Brokers

 1.     Get on all the right websites. (Which we do! We have over 10 years of combined history working on ALL of the “Business for sale” listing sites).

2.     Make sure it is a full listing.  Fill in every blank and answer every question. You will need it for due diligence, might as well get it done now.

3.     Always place relevant and strong Keywords.

4.     No typo’s, this includes capitalization, syntax, etc.

5.     Sell the sizzle. Make the business summary appealing to a buyer. 

Dry Cleaner example-

You have a dry cleaner for sale. Everyone knows what a dry cleaner is and does. This one happens to be in an executive building with a captive audience. The skill set of the new owner is more marketing then ironing. So the listing would read “Unique Service Opportunity for Marketing Professional”.

6.     Always have Pictures – even clip art. Video is even better.

Call us today and we can help you make your listings rise to the top!!

Teri Bayus

www.PBSMA.com

(805) 305-0579

How Should I Market My Brokerage?

posted Feb 14, 2012, 9:29 AM by Pbsma Bayus

Marketing can be a daunting task and the message is as important as where you spend your dollars and time.  I place all my brokers on every website that is catering to business brokerage, print media and more.  I also advise and produce a TV commercial that runs on cable and on their web presence.

I encourage them to practice Public Relations by writing a column for a local paper, joining and working Chambers and Fellowship organizations (Rotary, Kiwanis, Business Brokers associations, etc.) and volunteering for city organizations (Parks and Rec, Planning commissions, Tourist commissions, etc.).

The best referral sources for those brokers not in a niche specific business are contact with Attorneys, CPA’s, and bankers.  These “advisors” of business owners, can be the best referral source a broker can have at their disposal.  I will show you how to connect, whom to connect too and how often.

I provide a comprehensive guide for brokers that are specific to their area and specialty.  For more information, email or call me, I am here to help!

Education

posted Jan 30, 2012, 6:27 PM by Pbsma Bayus   [ updated Aug 28, 2013, 10:42 AM ]



HOW WE MARKET YOUR BUSINESS FOR SALE

posted Dec 1, 2011, 11:23 AM by Pbsma Bayus   [ updated Jul 24, 2014, 4:30 PM ]

We have creates a document, called a Confidential Business Summary (CBR) outlining the business details including gross, net, rent, size, employees and all the specifics of the business. We focused on the business and industry statistics, on the area and the benefits of living on the Central Coast.  We also point out what can be done to grow or expand the business and a brief explanation of the competition.

 

We send this blind summary out to our data base of over 3000 qualified business buyers and go thru the process of answering their questions and assisting them with financing options (if needed).

 

After we have gone thru all our qualified interested buyers, we start the worldwide marketing campaign. We promote the business with advertising and comprehensive marketing plan that includes:

  • Web placement on over 47 business FOR SALE websites
  • Consumer generated internet advertising (wine blogs and wine associated organizations)
  • Public relations
  • Social Marketing campaigns
  • Industry specific publication advertising
  • Educational facilities that have matching apprentice programs
  • Local papers ad
  • Wall Street Journal ad
  • Warm Calling/Telemarketing
  • Advertising with the chambers
  • Local and regional professional networking groups
  • National business broker networks
  • A data base of qualified buyers from other brokers
  • Direct Mail Campaign

 We reach out to “similar companies” with a direct mail campaign that are looking to expand their business by an acquisition. This process is done  with kid gloves as to not break confidentiality. We purchase a list of competitors and send them an acquisition letter.

 

This process is monitored and changed weekly highlighting strengths and finding weaknesses, changing according to buyer feedback and using every available sales technique in reaching the perfect buyer for your business.

 

CABB Annual Conference

posted Oct 14, 2009, 11:16 PM by Pbsma Bayus   [ updated Nov 7, 2011, 1:42 PM ]

The CABB Annual Productivity Conference is at the Hyatt Regency San Francisco Airport on April 29-30. 

posted Oct 14, 2009, 11:11 PM by Pbsma Bayus   [ updated Jan 30, 2012, 6:24 PM ]






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