My thesis "Essays on entry and market profitability in the UK pharmaceuticals" applies economic methods developed in industrial organization to assess entry barriers and profitability of the pharmaceutical market in the UK. The thesis has two parts.
The first part investigates whether incumbent firms strategically proliferate product varieties to delay and deter entry of competitors and whether such a strategy is effective to be a barrier. The investigation is conducted from three aspects : a semi-parametric non-monotonicity test between number of products and market size; a hazard rate model of entry probability, with focus on whether entry can be influenced by product varieties; and a penal data regression of incumbent's market share post entry to test whether their share is positively correlated with product varieties built prior to entry. The results suggest that product proliferation can be a barrier to entry in the UK, however, evidence on incumbents' strategic incentive is inconclusive.
The second part of the thesis focuses on the antibiotic market. Despite this market is in need for new entry because of antimicrobial resistance, research firms are leaving it. We use nested logit and random coefficients logit model to assess the profitability of the market. We then estimate the price elasticity of demand between drugs and assess policy interventions of shifting consumption away from molecules that cause larger resistance. The results suggest such interventions can be effective, but under certain conditions.