Orange County Chapter

American Marketing Association

2008 Events Calendar

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Dinner Meeting: Thursday, February 28 5:30pm


Speaker:  Sherri Snelling

                  Director, Brand & Marketing Communications

                  Evercare, a division of UnitedHealth Group


Topic:  "Marketing to Seniors 101* - How to Turn

             Silver into Gold" 

            *Rule #1 - don't call them seniors


In the world of marketing the coveted 18-49-year-old demographic has always been the holy grail.”  Sherri Snelling, a marketing expert who has created brand marketing campaigns targeted to tweens, Gen X and Y, yuppies and SOHO “small office/home office” audiences has spent the last few years of her 23-year career focusing on the largest, wealthiest and most influential group facing marketers today and over the next 20 years:  the Baby Boomer Consumer.


                   Today, 78 million Americans are over the age of 50 – 11% larger than Gen X – and yet they are ignored by most of today’s marketers.  They spend $2.3 trillion annually on consumer goods and services.  For anybody in the field of marketing, if you don’t have a Boomer strategy, you are missing the boat.


Ms. Snelling, a frequent speaker and media spokesperson on Baby Boomer and Family Caregiving topics will review:

1.      Who Are The Boomers?

2.      Why Boomers Should Matter to Marketers (today and tomorrow)

3.      Rules of Engagement – what are the mistakes marketers make with Boomers?

How to turn “Silver” into “Gold” through a smart Boomer strategy for your marketing organization


This is your opportunity to learn, network, and have fun with other marketing professionals.  Please RSVP as seats are limited, and it's cheaper that way.



The Gallup Organization

18300 Von Karmen Avenue 10th Floor

Irvine, CA

(Validated parking in the parking structions behind the Union Bank building)


Pre-registered Members - $20

Non-members - $35

Students - $10

Walk-ins add $5

Pre-registration deadline Monday, February 25

"Light" dinner included (more than appetizers, less than a four-course meal!)

To register/more info: 714-258-8080


Multi-Assocation Event!

Orange County’s Largest Mixer V
Thursday, March 13, 2008
5 p.m. - 9 p.m.
Indoors at the Orange County Fair & Expo Center

Join Orange County chambers and business organizations for the ultimate business networking event!   Mix and mingle with business people representing hundreds of industries and companies in and around Orange County .  Orange County’s Largest Mixer V is a great opportunity to reach small to large companies, meet new clients and learn how the different chambers of commerce and business organizations can make your business grow.

Mixer admission is $20 per person. Free parking off Fair Drive through the Main Gate.  For exhibitor or general information, call 949-222-6600 or


OCAMA invites you to participate in our chapter.  We'd love to have you join us on a committee, as a member of the illustrious Board of Directors, or in some other capactity.  Contact President Andy at:

To get on our email list for future event notification, contact Larisa Edwards at


Board of Directors

Andrew Hennings

Rene Negron 

Christine Yoshida

Duncan Millar

Sima Aziz

Justin McCarthy