Optibrand was founded in 1998 by three Colorado State University professors, Drs. Bruce Golden, Ralph Switzer, and Bernard Rollin, who wanted to develop a secure, biometric and humane method to identify and trace livestock.

In early 2004, Optibrand entered the international livestock marketplace with a suite of Absolute Traceability solutions. With these innovative products, Optibrand can offer food producers around the world a fraud-resistant, inexpensive system to add value to their products. By positively identifying individual animals from birth and throughout the food processing chain, the system helps assure food safety, control the spread of animal disease and add value to branded premium products.

The patent protected, image capture technology that led to the commercialization of the livestock device, was then utilized to develop a retinal image camera for veterinary diagnostic use.  In 2008, Optibrand launched the ClearView Optical Imaging System that is sold to veterinarians around the world.  In May of 2012, a Mac version of the device was introduced.

The next step in the company's technology development was to apply its IP to retinal image capture needs in the human market.  Projects are currently underway to develop devices that allow the routine screening of newborn children for retinal defects and to develop a low-cost portable device to detect Diabetic Retinopathy (DR) and other ocular pathology in all segments of the global society.

Optibrand is located in beautiful Fort Collins, Colorado.  It is a privately held company.