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Why Have A Blog: Easy Analytics


Once you’ve accepted the importance of analytics, the question becomes how best to begin gathering data.

Fundamentally this comes down to installing tracking code on every page of your site. Yes, every single page.



The Trouble With Static Sites

This quickly reveals a major flaw with static websites. On a typical static site, every page is maintained manually, so any structural changes to a page have to be done individually.

This means if you haven’t installed tracking code yet, or you want to change what you’ve got, you’ll probably need to go into every page, one by one, change the code, and hope you don’t miss anything.

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For all but the simplest of sites, this is a real pain.

With A Blog, Analytics Are Easy

With a blog, you copy and paste the analytics tracking code in one location, and it is immediately placed in every page of your site, and in all future pages, automatically.

This allows you to move quickly beyond the technical aspects of setting up your site, and focus on creating content and using the data you collect to improve your business.

My Top 5 SEO Predictions for 2017



Action Item:

Take a few minutes to check out Google Analytics, and read a little about the information it will provide you… for free.

Go to opmax.co.uk for assistance regarding your SEO needs

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Blog Tips for Search Engine Optimisation

The Search Engines Love Blogs

The search engines love fresh content; they want to show users new information as soon as they can. As blogs are typically updated more often than websites the search engines typically index them more frequantly, especially if you send out Pings.

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No Free Blogs Please

If you are serious about blogging then free blog platforms such as Blogger can only take you half way. For more people to take you seriously and for you to build up a better reputation you need to think about buying your own domain name and hosting the site on a paid server rather than a free one, doing this will get more sites to link to you, more comments, more subscribers and an over all acceptance of users interested in what you have to say.

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Use WordPress

WordPress is a CMS and helps you start up a blog on your own domain name without the hassle of learn HTML. You can simple install it on your website and then you are good to go. Read the following post to install WordPress: How to install wordpress

Using WordPress has its good points:

  • Everytime you write a new blog post, WordPress sends out an Auto-Ping to tell various sources including Google that your website is updated and tells the spiders to come crawl that page.
  • There are tons of free templates out there that you can use on your site for free.
  • WordPress offers tons of plugins that you can use on your site, also for free.
  • Built in RSS Feeds.

All in One SEO Pack

This plugin is a must if you use WordPress on your blog! It lets you easily:

  • Edit the Meta-tags for the home page.
  • Rewrite URLs. (without this the URLs are not search engine friendly at all)
  • And More

Content

If you are going to have a blog, you need to update it frequently. To keep users and the search engines coming back, you need to write posts as often as you can, at least once a week. If not, then there is no reason for people to re-visit your site once they have been once. The search engines also pick up on this and if they see your content has not been updated in a while they will not visit your site as often to see if their is any new content.

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How Important is The Meta Description Tag ?

What is The Meta Description Tag?

We will firstly discuss what the meta description tag is for those of you who are unsure what it is. The Meta description tag is a piece of HTML code that goes inside the <Head> </Head> section of a Website. It usually looks like the following:
<META NAME=”Description” CONTENT=”Your Meta Description would go here.”>
Whatever you put in the Meta Description will usually go towards creating a snippet created by the search engines if they feel it to be useful for describing your site. Below is an image of Google snippets, the meta description tags is the text below the titles in blue.

For SEO Purposes

Do not think that if you use a Meta Description tag for the search engines that include your kewords 10 times, or keywords completely irrelevant to your site that you will rank higher for those keywords.
Google does not use the the Description Tag to rank any sites and if you did not use one then you would still rank as high or as low as you do with/without them.

Why Use Them Then?

The main reason to use Meta Description tags is for better CTR (click though rates). If your description is more compelling to someone when they search a query then they will be more likely to click on your site than someone else’s.

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