"Every transaction, large or small, on-line or off, local or international,
is built on a relationship of trust."


When the Internet first "took off" in the mid-1990's, many experts rejoiced at its potential to benefit SMEs in bypassing several layers of middlemen (disintermediation), thereby receiving higher prices.  Especially for products traded on international markets, the long chain of middlemen pays the producer a small proportion of the final retail price - for crafts it's 10% or less.

However, even after a SME uploads a catalog, it's difficult for potential buyers to find the it among the millions of sites already on the Web.  Moreover, even if they do find it, buyers are reluctant to purchase from someone located thousands of miles away that they don't know.  Therefore, the main remaining obstacle to global e-commerce for SMEs is a lack of trust.

SME networks (such as chambers of commerce, industry associations, and trade promotion organizations) are in a position to help their members with, not only the technical details of e-commerce, but more importantly, generating trust.

OpenEntry is unique among e-commerce platforms in enabling SME networks to aggregate their members' catalogs into their own branded network market that can generate the necessary visibility and credibility that the members cannot achieve on their own, one-by-one.  Moreover, OpenEntry network markets can even integrate catalogs that members have already built with other systems.  All they have to do is input their product information into a (free) Google spreadsheed and then all search results of the network market will link directly to the product pages in their main (non-OpenEntry) site. 

A growing number and range of business networks are collaborating actively with OpenEntry to build/enhance their network markets as can be seen in the following examples:
Another powerful OpenEntry feature allows a SME to participate in multiple network markets while maintaining only one spreadsheet.  To illustrate, each of the nine SMEs in the country represented at left can create & maintain its own free OpenEntry spreadsheet & catalog.

Then each province chamber of commerce and industry association can aggregate its members into its own network market.  The National Export Board can create another network market yet only invite selected SMEs to participate depending on their readiness to export.

The SME networks can generate the visibility and credibility with specialized target audiences and, at the same time, protect their "brand" by assuring buyers of the integrity of their members, thereby generating the trust so necessary for e-commerce.

Because these SME spreadsheets and catalogs all run on Google's cloud, this OpenEntry platform can easily scale to many thousands of SMEs participating in a myriad of specialized even global network markets.

For details on a SME network providing valuable e-commerce services to its members, go to SME Network Benefit.
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