＝＝＝ Operation Yashimahttp://nerv.evangelion.ne.jp/
This is a campaign that started on March 12th to save energy that is related to an animation Evangelion. It is still being actively promoted even after 13th.
Link to web site:
＝＝＝ Turning off electric ads
Many companies have started voluntary campaign to turn off their electric ads. They might be able to advertise themselves without advertising.