The website of Ofer Azar

Prof. Ofer Azar received his Ph.D. in economics from Northwestern University and is now a Full Professor at Ben-Gurion University of the Negev.

His main research areas include behavioral economics, experimental economics, decision making, economic psychology, competitive strategy, industrial organization, and certain aspects of academic publishing (the review process and measuring academic impact). Some specific areas to which Prof. Azar has contributed include tipping and social norms more generally, the relative thinking bias of consumers, and decision making in sports.

Prof. Azar is the Editor of the Journal of Behavioral and Experimental Economics (formerly the Journal of Socio-Economics), an Associate Editor in the Journal of Economic Psychology, and an Advisory Board Member in the SSRN Journals in Behavioral & Experimental Economics.

Prof. Azar served as an Associate Editor in the Journal of Economic Behavior & Organization and as the President of the Society for the Advancement of Behavioral Economics (SABE), as the Honorary Secretary of the International Association for Research in Economic Psychology (IAREP), and as the Chairperson of the Executive Committee of The International Confederation for the Advancement of Behavioral Economics and Economic Psychology (ICABEEP). He is the Vice Chairman and the Head of the Multidisciplinary Specialty in the Department of Business Administration at Ben-Gurion University of the Negev.

In a ranking of young economists, Prof. Azar was ranked 69th. In 2008 one of his articles was chosen by The New York Times as one of the important ideas of the year, and in 2009 he won the Toronto Prize for Research Excellence of Young Researchers.


Article selected by The New York Times Magazine to be included in the "Year in Ideas 2008" issue

Link to the research article in the Journal of Economic Psychology

The New York Times article

Ben-Gurion University of the Negev Press Release

Recent working papers

Azar, Ofer H. and Mark Applebaum, ”Do children cheat to be honored? A natural experiment on dishonesty in a math competition"

Morgulev, Elia, Ofer H. Azar, and Michael Bar-Eli, "No Traces for Momentum: Analyzing Series of Three Free Throws from 14 Seasons in the NBA"

Real-effort task: Finding Letters on Pages (FLP)
This is an original real-effort task that you can use for your own experiments, either on screen or with a pen and paper. The file below explains the task, provides task pages and questions that can be used as-is or modified, explains the advantages of the task, provides guidelines how to use it and how it can be modified, etc.