Bolter: Remediation: Understanding New Media.


In this article, Bolter describes some ways in which new media is created and experienced.

Remediation is the process whereby computer graphics, virtual reality, and the World Wide Web define themselves by borrowing from and refashioning media such as painting, photography, television, and film (Blakesley, A Review of Remediation: Understanding New Media)

Immediacy is the perfection, or erasure, of the gap between signifier and signified, style of visual representation whose goal is to make the viewer forget the presence of the medium (canvas, photographic film, cinema, and so on) and believe that he is in the presence of the objects of representation (Blakesley, A Review of Remediation: Understanding New Media) A good example of immediacy is virtual reality/video games. My favorite example of immediacy is video games because it does a great job of eliminating the medium. I know when I play a game I am so into winning that I totally forget my surroundings.

This an example of immediacy.

Hypermediacy is a style of visual representation whose goal is to remind the viewer of the medium. Hypermediacy is an expression of our fascination with the medium itself (Blakesley, A Review of Remediation: Understanding New Media). Hypermediacy is different from immediacy because the person is reminded of the medium. For instance, if a person was on the computer checking their twitter, listening to music on their Ipod and doing their homework on the computer as well then that would be considered to be hypermediacy. 

Multitasking on a computer which shows hypermediacy.

Mediation is the representation of an object, a formative interface whereby the object of contemplation is structured and presented by some intervening medium. In this sense, it refers to the symbolic act itself and thus would include writing (Blakesley, A Review of Remediation: Understanding New Media)

The following video above helped me better to understand what exactly was immediacy, hypermediacy and mediation. In the world of digital media, things are changing way too fast. It is a non-stop process. Today we try to perfect media; tomorrow we will try to minimize it, etc. However, a lot of times “everything new is actually well-forgotten old.” Our goal in a class is not to know every little trend or program of today’s digital world, but try to play, experiment, perform, judge, network, etc in order to explore what the media is today, so we can easier adapt to the media of the next level when necessary. As Bolter and Grusin said, “content of the older media could simply be poured into the new one”(45).

Works cited

Blakesley, David. “A Review of Remediation: Understanding New Media.” n.d. 08 09 2012.

Bolter, Jay David, and Richard Grusin. Remediation: Understanding New Media. Cambridge, MA: MIT Press, 2000.