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OLD/NEW media

Sitting in both “extremes” of the bench, is it an stereotype image of the old and the new media?
 Old media
includes newspapers, magazines, direct mail advertising, radio and television. Old media have limited number of old media producers, it is also limited geographically, has one way communication, and a producer if media has total control.

New media includes World Wide Web which has unlimited number of producers. It is not limited geographically – consumer only needs computer and internet access. Provides two-way communication. Producers have no control over what consumers say.

According to Gee, (2004), old media reflects formal institutions which are conservative, static, institutional, little change, and is national. While new media which reflects affinity spaces (Informal learning environment) which are experimental, innovative, provisional, change with time, and is  localized.

According to Bolter, in ever changing world media reflects the dynamic of its society. It doesn’t matter what we think of newspapers and magazines today if yesterday it was enough to suit the needs of the previous generation. Now we have internet, millions of different website, etc. which are able to suit our needs today. We can only imagine what next generation will think of our blogs! Therefore, there is no need to judge the old culture; we should better look at it as a result of remediation – the process where “new media offers new means of gaining access to the older materials” (Grison and Bolter 45).

According to Manovich, simply comparing old and new media “will not tell us the whole story” (47). His idea is that the new media is a result of digitalization of old media, in this process, however, some information can be lost. Change in media is always correlated to change in society. If old media valued “conformity” and “factory” production, new media values “individualization” and choice (42). The key difference between old and new media according to Manovich is that new media is programmable, it does not “hardwire” structure and content together, and it is interactive.

As expressed in New Media as Culture Technologies, a unique part of new media culture is that it has a personal connection to people. Not only can people find their own personal niche on the the internet, but they are also personally connected to new media. In fact, "studies show that people are polite to computers; that they treat computers with female voices differently than male-voiced computers; that large faces on a screen can invade a person's body space; and that motion on a screen affects physical responses in the same way that real-life motion does." A big difference between the personal connection people have versus old media is that people feel so close to new media that it is a part of their lives. It is a culture. An example is the iPhone culture. People feel personal connections to iPhones. It almost hurts some people physically just to think about dropping their iPhone on concrete. Others dress their iPhones up and they become a part of their outfit. No one dressed up typewriters and used them to accessorize. 

Works Cited:

Bolter, Jay David, and Richard Grusin. Remediation: Understanding New Media. Cambridge, MA: MIT Press, 2000. 

Jenkins, Henry; with Clinton, Katie; Purushotma, Ravi; Robison, Alice J.; & Weigel, Margaret. (2006). Confronting the challenges of participatory culture: Media education for the 21st century. MacArthur Foundation. Retrieved from 

Manovich, Lev: The Language of New Media. MIT Press: Cambridge, Massachusetts / London, England 2001.