For musicians who write and perform their own music it can be difficult to be heard. Promoting themselves to the public requires work, determination, and a little bit of "know how."
It's knowledge that Lori Jacobs of East Brandywine and Lynn Verdone of Brandamore have acquired though the years. Together, Jacobs and Verdone form the female acoustic rock duo backflipannie. Locally, they perform regularly at Victory Brewing Company in Downingtown and Flanigans' Boathouse in Great Valley. They have performed at festivals in Cologne, Germany and were finalists for the 1999 Lilith Fair Talent search. Their music has been played on WXPN out of Philadelphia as well as other radio stations in the U.S., Canada, Europe, Russia and Brazil. This March the two released their second CD of original songs called "Life Force" under their own label of Black Sheep Music. While some groups are "discovered" and catapulted into a rigorous schedule of performances and recording, Jacobs said for most musicians it requires work. Separately, the two have been involved in music since they were teenagers, performing in different bands and musical groups that played top 40, rock and roll, jazz and acoustic music. Both studied music in college, but pursued careers in other fields. Jacobs is now the information technology director at Bentley Systems and Verdone is director of quality management at Devereux's Kanner Center. While they had previously played together as part of an all-girl band, it wasn't until three years ago that they teamed up as a duo. "One day we got together and started playing," said Verdone.
|"Lori's great at making connections so she started getting us gigs. The first place we played in public was at the Brandywine Hospital Strawberry Festival in '97. The gigs started coming pretty easily then." She said they now aim to perform two weekends a month, but frequently find themselves booked more often. But performance is only part of the picture they say. "When you're younger you don't know that marketing, sales and getting radio stations to play your music is about 60 percent of it," said Jacobs. "Then there's people who hear you perform and recommend you to others," added Verdone. The Internet has also made promoting themselves as "backflipannie" easier, they said. People interested in booking the two and fans can listen to clips of their music on their website at http://backflipannie.com or catch their live internet performance archived at www.p-wave.com. Verdone and Jacobs said they are willing to consult with other musicians interested in learning how to better promote themselves and get their music on the web. "The whole face of music and having a big recording studio has changed," said Verdone. "A lot of independents can get their music out now." |