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Oddities Studio Directive & Initiatives
ViewT&Full Functionality
Odditssey Enterprise Business Context Operations
The Product Field of ViewT&Full Functionaity
Participation in the Product Field of ViewT&Full Functionaity

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Oddities Studio's Business Approach

Business is not about profit... but about the most preserving, efficient and productive management of resources to provide functional solutions to the permanent challenges of adaptation to the processes of change, the conservation and improvement of the systems' sustainability, the development of new supporting competencies and the creation of the solutions that will shape the future.

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A business model based on participation shares the goals, the resources, the assets, the potential, the strengths, the wealth, the gains, the achievements and the guaranties that a model ruled by competition can't offer.

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The rational retrieval, transformation and use of resources validates any cause, approach, method, strategy, decision, practice or change that guarantees their permanent preservation, intelligent management, successful application, fair distribution and sustainable use.

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Any kind of waste is unaffordable... In a context of limited supplies and massive demands, competitive interactions are always won by the wasteful use of resources.

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The strength ends right at the point where the weakness starts...

Competing is a loss/loss instance, a contest of the contenders' weaknesses; while one fails the challenge the other loses what it took to succeed; the competition itself consumes the contenders' resources and their exertion, challenging what was previously accomplished and threatening its continuity. The real cost of competing is the futile expenditure that is always produced but never capitalized.

Conversely...

Collaborating is a win/win instance where all the participants' resources join in the pursuit of a common goal, their weaknesses are mutually covered by their strengths; their diverse capabilities greatly fragment the challenge and dilute the risk; the loss is effectively omitted, and the productive capacities add up to consolidate the competitive advantage, the creation of new opportunities and the guaranty of a successful continuity of what was formerly accomplished.

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How far could anybody go on making poorly conceived products before the real-world solutions from new technologies take over the industry, the markets and the trends of consumption to become everybody's choice?

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Odditssey Enterprise ... Our Vision's Promise Leads Our Mission's Commitment

"ViewT&Full Functionality" Value Offer consists of:

1. Introducing in the auto industry the new product field of "ViewT&Full Functionality"; a selection of intelligent solutions that reinvent the architecture and functionality of the Pickup Truck.

2. Delivery of Innovative trend-setting solutions that definitively resolve all the inconsistencies of the traditional architecture and functionality of the Pickup Truck; All real world intelligent solutions conceived from the perspective of a revolutionary approach in design that focuses on the scrupulous reconsideration, correction and eradication of the poorly conceived and sub-developed design concepts, their functional inconsistencies, safety flaws, deficient service capacity, ephemeral service life-cycle and beguiling value offer; also the definitive extinction of all their consequential effects, their repercussions and several decades of marketing manipulation of the Pickup Truck buyer's choice. 3. Bringing to the industry the fresh winds of a new vision in technology and business development Welcomes the participation of the businesses superseded by the T&F Convertible Functionality Architecture Technology.

The next level of innovative developments to the basic design concepts of the Pickup Truck and a first class ticket to the future standards of the automobile industry.


An ambitious business project with a vision on the future and the novel operational model that will get it there.

A new product field in the automotive industry; offering a vast diversity of new opportunities, tangible benefits, enduring solutions, comprehensive infrastructural renewal and unlimited potential of value creation and capitalization.

Licensed participation in the operations of a brand new product field that will deliver to the world, the most innovative developments in the architecture and functionality of the Pickup Truck.

A new product field for the businesses of the automotive components industry and major developments in automobile design for all the manufacturers.

The outcome forecast of this project reveals many trend-setting events that stress the crucial importance of the major game-changing business opportunities that the operations of our new product field represent for the automotive industry.

Project Participation Licensing Program

A program with two phases for licensed incorporation to the business project operations of our new automotive product field:

A primary phase during the Integration of our product field Infrastructure.

A secondary phase during the global deployment of our product field business operations.

* See copyright acknowledgment

No condition is permanent, everything change in order to prevail.

Innovation offers highly valued rewards when we lead it, and imposes dreadful challenges when we don't!

Although Innovation is the ultimate outcome of design & development and the most reliable source of wealth, stability and leadership; only a few appropriately implement and maintain R&D programs; the strategic priority of these programs is not always entirely acknowledged, consequently, the adoption of true innovation oriented practices is frequently questioned or simply omitted and in some cases keenly avoided; paradoxically this is the case of those who really need it.

While for science, discovery is the successful outcome of fundamental research; for technology innovation is the successful outcome of dedicated design and consistent development; both are always in the aim of our efforts, but they rarely show in the results. For that particular reason, for the cost associated with these activities, for the promise of rewarding us with a vast variety of deliverable and potential benefits and new opportunities, and for the pursuit of better life conditions; Discovery and Innovation enticingly shine at the horizon of our dreams challenging our spirit and hauling our capacity beyond the border of our limitations.

Innovation is the imponderable event in the process of change; it is one of the tacitly evident causes of the evolution of our experiences and a crucial factor in the development of our condition; it offers dependable deliveries of enlightenment, novel functionality, enduring sustainability, reliable security and a wide diversity of pristine opportunities, tangible benefits and values; all indispensable factors that tailor our next condition.

Publicity, marketing and advertising use the term innovation persuasively, to convey technological feat, to confirm excelled capacity of delivering unprecedented experiences of quality and functionality, all implicitly attributed to achievements that convey value, credit or leadership; nevertheless discovery and innovation can't be craftily manipulated and sold as evidence of the promise of a potential future, which is tagged to the strategic profile of a commercial campaign or to the public image of an entity; both concepts have definite connotations and both work and happen in very unpredictable ways, they are not always the outcome of our best efforts and they certainly can't be illusory faked.

As part of the process of change, innovation is a functional premise, not an optional alternative; as builder of the future, it leads the trends of life and moves us to our next condition; it is a providing resource that always relieves the pressure rose by the challenge of our permanent dependence on finding improved real-world solutions that better satisfy our needs; it replenishes our hope, self-confidence and our mental state enlightening our experience with glimpses about our own future; it restores our trust from the erosion caused by the deprived serviceability and value of exhausted solutions; it educate us and reorients our practices in the use of our resources and capabilities; it effectively eradicates our dependence on practices of spendthrift redundant competition; it facilitates the transition of the development of our condition and it shows us the time to move ahead with the change and away from the obsolescence.

From now on… the Technology that reinvented the architecture and functionality of the Pickup Truck offers the solutions that redefine its concept to what the consumers will properly understand as “The Pickup Truck"; Precisely all the features, functions, uses, applications and services that have never been available in the traditional concept of the Pickup Truck.

Disregarding the facts that real world solutions always come from anyplace, always reach everywhere and always change everything; is a triple play mistake yielding to end up missing the opportunities, crashing against the trending outcome and losing the game with no future ahead.

The Participation in Odditssey Enterprise Product Field Operations is a Strategic Consolidating Solution, “A Ticket to the Future…"

Nevertheless, how far could anybody go on manufacturing poorly conceived products, before the real-world solutions offered by the new technologies, take over the industry, the markets and the trends of consumption to become everybody's choice?

Oddities Studio’s T & F Convertible Functionality Architecture Technology, a new product field of trendsetting developments to the architecture and functionality of the Pickup Truck; and Odditssey Enterprise a major game-change toward the future of the businesses that form the product fields superseded by our developments.

Are today's automobiles the future envisioned by yesterday's industry?

Are the cost and the value offer of our automobiles a fair value exchange?

How much of an automobile's value offer corresponds to functional solutions; how much to new developments or at least improvements (in technology, materials, design and manufacturing); how much to reliable safety and how much to enduring product and service life cycles? And how much is paid for cheap materials, poor design, flawed manufacturing, inadequate functionality, virtual safety and ephemeral product life cycles. What is the real cost of dealing with the consequences of these issues throughout the entire user’s ownership experience?

Product design innovation or product profile customization?

Are our automobiles the product of a persistent endeavor on development and innovation, or the result of a sustained reconfiguration or the outcome of permanent marketing cosmetics ?

Are our automobiles products of a durable fair value offer resulting from developments with the most advanced technologies, the best achievements in design, the most versatile functionality, lasting service life cycles, the most reliable security standards, the best materials and manufacturing available and the highest customer compliance?

Or... are we only sponsoring profiteering marketing adventures?

We have to realize that today’s automobile is the future of an industry built on a summary of technological developments determined by marketing.

Using our resources to perpetuate what has been previously accomplished is a strategy that conspires against the possibilities of developing new models of progress. Only research, discovery, development and innovation can unveil the opportunities that would allow us to reinvent the potential of our resources.

The events of discovery, innovation and development are unique, unpredictable, highly demanding and radical game changers; they are our tickets to the future trends of life; they open our minds to assess our previous experiences to the light of new ways of understanding; they offer unusual opportunities to reconsider our goals, to redefine our strategic priorities, to evaluate the outcomes of our decisions and their effects on our condition; they are the lead to follow when we must reorient our resources and our efforts to meet the challenge of our own change.

Oddities Studio understands innovation as the outcome of an iterating process of research, analysis, discovery, conception, design, implementation and development. From a contextually aware and adequate approach, our vision focus on the responsible management of the resources, the environment, our technologies and the delivery of sustainable real world functional solutions that offer better and more comprehensive and lasting enhancements to our life standards; from this vision, innovation is a powerfully persuasive agent of change that redefines the premise concepts, reshapes the structure, re-configures the process and outlines the perspective of the contextual setup; it builds the road to the future trends of life by changing the connotation of our previous experiences, reconditioning our behavior and reorienting our quest toward the instance of a transcending development that dwells in a future beyond the realm of our own expectations.

T & F Business Project Time Line



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