Social Credit System


It has always been felt that if the youth of Privileged India could spend some time to contribute their knowledge and expertise for the Under Privileged India, it would help dilute the demarcation and make a big difference in the lives of the underprivileged sections of our society, Also if the Corporate and Institutions could be more socially inclined, it would help the Government to overcome social problems much easily.

Encouraging and motivating the youth into Volunteerism for social good has become a challenge. If we wish to relive in a considerate and more humane society, it does not require any miracle showing but just requires a bit of soul searching. Volunteerism can be self-sustainable and long lasting, only if the social good can get enough recognition and the youth, institutions and companies see enough reasons to get the same.

Over the last decade, Indian Corporate world has witnessed a major bent of mind towards understanding and realizing its responsibility towards society. Corporate Social Responsibility (CSR) although has become a buzzword and a status symbol, but has also brought a lot of helping hands financially, physically and intellectually for societal good.

While CSR has given an opportunity to the Corporate world to contribute to society and build up better relations with communities around them, it has also helped them create a Social Image for themselves and their clients in a global economy. But in a competitive world, every Corporate House has always faced the challenge of propagating its social (CSR) accomplishments to the outside world and leveraging upon it to improve its business. Also, while many have tried engaging their employees in CSR activities and encourage social giving and doing, very few of them have actually been able to attract enough employees towards the same. Also limiting the employees’ contribution to only the projects funded under their CSR has limited their areas of interest and motivation.

In order to help the Corporate world overcome these problems, project their social image to the world and also encourage a healthy competition on volunteerism among existing and prospective employees, a system of Social Credits has been conceived. Similar to Carbon Credits and Environment Credits, Social Credits can be accumulated by organisations and individuals for lifetime. But unlike others, Social Credits cannot be traded and are not cash incentive based, as they intend to represent the organisation’s social image. Instead, they are advantage based, that elevate an individual’s, institution’s and organisation’s social value and status in society. 

A system of Social Credits has been conceived to overcome this situation. But unlike Carbon Credits and Environment Credits, Social Credits would not be cash incentive based, but advantage based, that would elevate an individual’s, institution’s and organisation’s social value and status in society. The Social Credit System encompasses a complimentary recognition mechanism by Institutions, Corporate, Business Houses, NGOs, the Government and the Political System for Social Credits accumulated by an individual / organization.

An autonomous not-for-profit organization ‘Social Welfare Association of Neo Socialite (SWANS)’ that networks all the above groups into one, establishes the Social Credit system. The Social Credit Calculator has been devised by XLRI Jamshedpur and IIM Indore on lines of the best HR practices in the Corporate world. A nationwide Network of SWANS (Individuals), SWANS FLOCKS (Common Interest Groups), SWANS NESTS (Corporate and Institutions), SWANS GROVES (NGOs) and SWANS LAKES (City Chapters) form the organisation structure of SWANS.

For more details visit http://www.swans.notlong.com