Nathan M Fong

Assistant Professor of Marketing

Rutgers School of Business - Camden

Ph.D. MIT Sloan School of Management

B.S. Stanford University

Curriculum Vitae


Work in Progress

Targeted Promotions and Cross-Category Spillover Effects

with Yuchi Zhang, Xueming Luo and Xiaoyi Wang


Private Label vs. National Brand Price Sensitivity: Evaluating Non-experimental Identification Strategies with Experimental Data

with Eric Anderson and Duncan Simester


The Robustness of Anchoring Effects on Market Good Valuations

with SangSuk Yook and Angelika Dimoka


Published Research

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

with Eric Anderson, Duncan Simester, and Catherine Tucker, Journal of Marketing Research, 47 (2), 2010


Sales tax and electronic commerce

The New Palgrave Dictionary of Economics, Online Edition, Eds. Steven N. Durlauf and Lawrence E. Blume, Palgrave Macmillan, 2012


Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

with Zheng Fang and Xueming Luo, Journal of Marketing Research 52 (5), 2015


How Targeting Affects Customer Search: A Field Experiment

Management Science, 63 (7), 2017


Competitive Price Targeting with Smartphone Coupons

with Jean-Pierre Dubé, Zheng Fang, and Xueming Luo, Marketing Science, 36 (6), 2017


Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

with Peter C Verhoef, Andrew T Stephen, PK Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Donna L Hoffman, Mandy Mantian Hu, Tom Novak, William Rand, Yuchi Zhang, Journal of Interactive Marketing, 40, 2017