1996 – 1998 JEUX NATHAN SA (HAVAS Group) – Paris

Development of educational games. 27 M€, 380 people.

International Marketing & Sales Manager, Member of Board of Directors
Coaching a 3 people team. Managing 50 countries in the world (representation on 5 continents) and development of new markets.

§ Adaptation of educational products to the different cultures and markets concerned that allowed to open up to new regions of the world: Canada, Australia, Greece, Brazil, Eastern Europe, etc.

§ Establishing a new business & marketing strategy at the International: +45% of sales in 2 years

§ Contribution to acquire interests in several competitors such as Ravensburger, Clementoni, V. Tech, etc.

§ Negotiation with key strategic distributors in order to minimize the commercial costs related to growth.