1981 – 1991 NONI-LIBAN SARL (holding group) – Beirut (Lebanon)

Sales of ready-to-wear, toys, gadgets, stationery, exclusive distributor of brands Lego, Mattel, Walt Disney, Superjouet, Nathan. 18 M$, 50 people.

Merchandising Manager for the Disney products and then Head of Sales & Buyers

§ Selection and organisation of the Walt Disney sales in the Middle East and Africa
§ Support for the gradual integration of Walt Disney commercial licenses (including negotiation of their net worth).
§ Development of strategic recommendations to refocus the investment on the key drivers of value.