Dr. Nino Hardt

Current Affiliation:

Assistant Professor of Marketing
Department of Marketing and Logistics,
Fisher College of Business,
The Ohio State University


    • Hardt, N., Alex Varbanov and Greg M. Allenby (2016), "Monetizing Ratings Data for Product Research'", Marketing Science, 35 (5), 716-726 [LINK]
    • Kim, Dong Soo, Roger A. Bailey, Nino Hardt and Greg M. Allenby (2017), "Benefit-Based Conjoint Analysis'', Marketing Science, 36 (1), 54–69. [LINK]
    • Allenby, Greg M., Nino Hardt and Peter E. Rossi (2019) "Economic Foundations of Conjoint Analysis" in Handbook of the Economics of Marketing, JP Dube and Peter Rossi, editors, Elsevier [LINK]

working paper available (revising/under review):
    • Nino Hardt and Peter Kurz, "How to predict marketplace sales quantities using volumetric choice experiments" [LINK]
    • Nino Hardt, Youngju Kim, Mingyu Joo, Jaehwan Kim and Greg M. Allenby, "Reconciling Stated and Revealed Preferences'' [won best presentation award at the AMA ART Forum 2017, presented by G. Allenby]

recent talks and tutorials
    • Marketing Science 2019 ('Predicting marketplace demand using Volumetric Conjoint Analysis') [SLIDES]
    • Marketing Dynamics 2019 ('Predicting marketplace demand using Volumetric Conjoint Analysis')
    • AMA ART Forum 2018 ('Tutorial: Volumetric Conjoint') [LINK]
    • AMA ART Forum 2017 ('Monetizing Ratings Data for Product Research')
    • Tilburg University  (May 2017, talk, tutorial in rcpp)
    • Goethe University Frankfurt (April 2017)


Faculty page@OSU