Dr. Nino Hardt

Current Affiliation:

Assistant Professor of Marketing
Department of Marketing and Logistics,
Fisher College of Business,
The Ohio State University
[LINK]

Research

published/accepted:
  • Hardt, N., Alex Varbanov and Greg M. Allenby (2016), "Monetizing Ratings Data for Product Research'", Marketing Science, 35 (5), 716-726 [LINK]
  • Kim, Dong Soo, Roger A. Bailey, Nino Hardt and Greg M. Allenby (2017), "Benefit-Based Conjoint Analysis'', Marketing Science, 36 (1), 54–69. [LINK]
  • Allenby, Greg M., Nino Hardt and Peter E. Rossi (2019) "Economic Foundations of Conjoint Analysis" in Handbook of the Economics of Marketing, JP Dube and Peter Rossi, editors, Elsevier [LINK]

working paper available (revising/under review):
  • Nino Hardt and Peter Kurz, "Volumetric Demand and Choice Set Size" [LINK]
  • Youngju Kim, Nino Hardt, Jaehwan Kim and Greg M. Allenby "Conjunctive Screening in Models of Multiple Discreteness" [LINK]
  • Nino Hardt, Youngju Kim, Mingyu Joo, Jaehwan Kim and Greg M. Allenby "Reconciling Stated and Revealed Preferences'' [won best presentation award at the AMA ART Forum 2017, presented by G. Allenby]
            
work in progress
  • Nino Hardt "Advertised reference prices and deal attitudes - a natural experiment"

 recent talks and tutorials
  • Marketing Science 2020 ('Advertised reference prices and deal attitudes - a natural experiment') [LINK]
  • University of Delaware 2019
  • Marketing Science 2019 ('Predicting marketplace demand using Volumetric Conjoint Analysis') [SLIDES]
  • Marketing Dynamics 2019 ('Predicting marketplace demand using Volumetric Conjoint Analysis')
  • AMA ART Forum 2018 ('Tutorial: Volumetric Conjoint') [LINK]
  • AMA ART Forum 2017 ('Monetizing Ratings Data for Product Research')
  • Tilburg University  (May 2017, talk, tutorial in rcpp)
  • Goethe University Frankfurt (April 2017)

Code


Faculty page@OSU


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