Current Affiliation:
Senior Director, Methodology & Analytics
SKIM Europe
[LINK]
Previous Affiliation:
Assistant Professor of Marketing
Fisher College of Business,
The Ohio State University
Social
Research
Software packages:
echoice2 [CRAN][Github repo][Package website]
Implements a number of choice models, covers workflow including estimation, prediction, policy simulation
Published:
Chen, Qiurui, Laduona Dai and Nino Hardt (2023). "Comparative Analysis of Vocal and Textual Emotion Detection and their association with Consumer Preferences: An Empirical Study". 2023 11th International Conference on Affective Computing and Intelligent Interaction Workshops and Demos (ACIIW) [LINK]
Hardt, Nino and Peter Kurz (2022). "Volumetric Conjoint and the Role of Assortment Size" . Proceedings of the Sawtooth Software Conference. Sawtooth Software. [LINK]
Kim, Youngju, Nino Hardt, Jaehwan Kim and Greg M. Allenby (2022), "Conjunctive Screening in Models of Multiple Discreteness" , International Journal of Research in Marketing (preprint) [LINK]
Allenby, Greg M., Nino Hardt and Peter E. Rossi (2019) "Economic Foundations of Conjoint Analysis" in Handbook of the Economics of Marketing, JP Dube and Peter Rossi, editors, Elsevier [LINK]
Kim, Dong Soo, Roger A. Bailey, Nino Hardt and Greg M. Allenby (2017), "Benefit-Based Conjoint Analysis'', Marketing Science, 36 (1), 54–69. [LINK]
Hardt, N., Alex Varbanov and Greg M. Allenby (2016), "Monetizing Ratings Data for Product Research'", Marketing Science, 35 (5), 716-726 [LINK]
Working:
Nino Hardt and Peter Kurz, "Volumetric Demand and Choice Set Size" [SSRN] [Latest]
Nino Hardt, Youngju Kim, Mingyu Joo, Jaehwan Kim and Greg M. Allenby "Reconciling Stated and Revealed Preferences'' [won best presentation award at the AMA ART Forum 2017, presented by G. Allenby]
Talks and tutorials:
Sawtooth Research Conference, 2025 in New Orleans, LA, "Blending Historical MaxDiff Claim Studies and Using AI to Predict Claim Success" [LINK]
Sawtooth A&I Summit, 2024 in San Antonio, TX, "Choice Modeling with LLMs and Choice-based Conjoint" [LINK]
ASOCA@ACII 2023 ('Comparative Analysis of Vocal and Textual Emotion Detection and their association with Consumer Preferences: An Empirical Study') [LINK]
Marketing Science 2023 ('Semantic Embedding Cluster Analysis') [LINK]
Sawtooth Software Conference, 2022 in Orlando, 5/6/2022 [PROCEEDINGS]
Korea University Bayes Colloquium, 7/9/2021
Marketing Science 2020 ('Advertised reference prices and deal attitudes - a natural experiment') [LINK]
University of Delaware 2019
Marketing Science 2019 ('Predicting marketplace demand using Volumetric Conjoint Analysis') [SLIDES]
Marketing Dynamics 2019 ('Predicting marketplace demand using Volumetric Conjoint Analysis')
AMA ART Forum 2018 ('Tutorial: Volumetric Conjoint') [LINK]
AMA ART Forum 2017 ('Monetizing Ratings Data for Product Research')
Tilburg University (May 2017, talk, tutorial in rcpp)
Goethe University Frankfurt (April 2017)
Teaching
at OSU: Marketing Research, CRM, Customer Management and Analytics, Marketing Models, Data Tools (R)
Nino @ Affiliation