Sam Holloway

Sam Holloway is an Assistant Professor of Strategy and Entrepreneurship at the University of Portland. His research on business model innovations examines how strategy affects the design of organizational architectures. He received his Ph.D. in management from the University of Oregon.
Holloway's current research studies the US craft beer industry and how brewing entrepreneurs grow their businesses in seemingly overcrowded markets. Most craft beer entrepreneurs do not have formal business training, and they value individual creativity and organizational authenticity more than profitability. He is interested in how craft breweries organize their value chains and the effects of authenticity on competitive advantage. His related research has been published in Strategic Management Journal, 2011 Academy of Management Best Paper 
Proceedings, Academy of Marketing Science Review, and Journal of Research in Marketing and Entrepreneurship, among other outlets.