Movies were often promoted through product tie-in ads featuring one of the film's stars. The women's and movie fan magazines were particularly thick with them. For instance in the April issue of Photoplay you would have found:
An article in the same issue of Photoplay, carrying
the byline of producer Sam Goldwyn, worried that movies glorifying
criminals would turn postwar teenagers into juvenile delinquents.
Whether Goldwyn, famous for his difficulties with the English language,
was the actual author is questionable. It points out that immediately
after the First World War, the youth of the day became gangsters or
Jazz Age playboys and boozers and warned that this phenomenon might be
repeated this time around. The article calls for the movie industry to
do its part keeping kids morally upright by turning out wholesome fare.
Juvenile delinquency was a hot topic at this time. Ed Sullivan devoted his entire column in the April 18 Daily News to
an exhortation urging young men and women to go to church and turn away
from a life of crime. The Sunday Times carried excerpts from
a radio program on the effect of radio melodramas on impressionable
youth. The odd thing about all this concern was that the crime rate
had dropped sharply during the war years, mostly because the young men
most likely to commit crimes were otherwise engaged. Crime would pick
up in the postwar period now that young men were home again and at loose ends.