Further reading

Further reading on internet economy areas and Google more generally.



General Internet Economy links


Internet Economy (Wikipedia): http://en.wikipedia.org/wiki/Internet_Economy

The Internet Economy 25 Years After .com: http://www.itif.org/publications/internet-economy-25-years-after-com

The Future of the Internet Economy: http://www.oecd.org/dataoecd/20/41/40789235.pdf

Policy Talks@Google: “The State of the Internet Economy”: http://www.youtube.com/watch?v=Uc8B30kYOq8

Analysis: Aggregating valued in the Internet economy: http://www.zdnet.com/blog/foremski/analysis-aggregating-value-in-the-internet-economy/1319

Now That Internet Economy Is In Danger, Google and Facebook Could Save It: http://profy.com/2008/11/22/internet-economy-is-in-danger-google-and-facebook-could-save-it/


Attention Economy links

Attention Economy: All You Need to Know: http://www.readwriteweb.com/archives/attention_economy_primer.php

Google Reader, Feed Stats and the Attention Economy: http://www.costpernews.com/archives/google-reader-feed-stats-and-the-attention-economy/

“Attention Economy” is the Wrong Metaphor. It’s All About Persuasion: http://blog.agoeldi.com/2009/05/08/attention-economy-is-the-wrong-metaphor-its-all-about-persuasion/

The Rhetoric of Search Engine Optimization: The Attention Economy: http://www.linkseo.biz/480293-The-Rhetoric-of-Search-Engine-Optimization-The-Attention-Economy.html


Gift Economy links

Why Google's Business Model is So Revolutionary: http://blogs.salon.com/0002007/2005/10/16.html


Free Economy links

The Economics of Giving It Away: http://online.wsj.com/article/SB123335678420235003.html

Buy none, get one free: http://news.bbc.co.uk/2/hi/business/7811481.stm

The Danger of Free: http://www.readwriteweb.com/archives/the_danger_of_free.php

Network Economy links

"Can monopolies exist online, when competition is only a click away? What constitutes anti-competitive behaviour in the highly complex networked economy, where the very size of the bigger companies allows them to operate more efficiently, and thus grow even bigger? Are consumers harmed if various services are all bundled together, but everything is free?": http://www.misaustralia.com/viewer.aspx?EDP://585614fa-6d1c-11df-84f8-204d67d960e5&section=magazine&xmlSource=/magazine/feed.xml&title=Evil+or+envy

New Rules for the New Economy: http://www.wired.com/wired/archive/5.09/newrules_pr.html 

Integration in the Network Economy: http://www.information-management.com/specialreports/20061010/1064941-1.html

General Google links

The Business of Google. Interview published in Analyst magazine: http://faculty.gsm.ucdavis.edu/~bhargava/news/interviews/assets/Analyst-Google-2008.pdf

Google Products/Services directory: http://www.google.com.au/intl/en/options/

Google Business Solutions: http://www.google.com/services/

Google AdWords: https://www.google.com/accounts/ServiceLogin?service=adwords&hl=en_US&ltmpl=adwords&passive=false&ifr=false&alwf=true&continue=https%3A%2F%2Fadwords.google.com%2Fum%2Fgaiaauth%3Fapt%3DNone%26ugl%3Dtrue&error=newacct&sourceid=awo&subid=us-en-et-bizsol-0-biz1-all

AdWords Beginner's Guide: http://adwords.google.com/support/aw/bin/static.py?hl=en&guide=21899&utm_medium=redirect&page=guide.cs&utm_source=google&utm_campaign=beginners

AdWords special offer: https://www.google.com/appserve/fb/forms/auonline/?utm_source=contextual_text

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