beauty & the beauty business, fashion & retail, health & nutrition, green living

writer/reporter/editor: editorial features & web content; trade & custom publication features, columns & industry reports, consumer catalogs 


"Not the usual fluff!"

my live

web content 

ST. PETERSBURG TIMES "Desperate for a job? Watch out!" Sunday 7/19/09

HAIRLOSS.COM - Traction Alopecia...It's too tight!

HAIRLOSS.COM - Alopecia Areata...Why Me?

OTR GLOBAL.COM- Higher Prices Drive Sales at Payless 

OTRGLOBAL.COM -Prestige Cosmetics Suffers

OTRGLOBAL.COM - Mall Leasing Slows with Economic Woes

OTRGLOBAL.COM - True Religion: Store Sales Grow; Wholesale Mixed

FITNESSCHOICES.COM - Check your muscle balance: Use a mirror!

FITNESSCHOICES.COM - Use the nutrients, lose the chemicals 

FITNESSCHOICES.COM-See it in your mind's eye!

SHEKNOWS.COM - Brush-up On Hair Brushes 

SHEKNOWS.COM - Shampoo Smarts: Put an end to bad hair days

CHEFSBEST.ORG - Great Legs: Another reason to eat your spinach!

A1NUTRITION.COM - Choose a High Quality Vitamin Formula

EHOW.COM - Understand Pet Food Labels

EHOW.COM - What's in the Pet Food?

How to Talk to Your Child's Coach

Support Your Child Athlete

How to Choose & Break Tiles for Mosaic Projects

How to Choose Materials for Mosaic Projects

How to Mix Grout for Mosaic Projects

How to Grout Mosaic Projects

Asian cooking & cookware

Cleaning every type of cookware

many more projects they become live,

 they will be linked!

my resume 


my resume

and work history.


Pace University

BBA Marketing 

my tech skills


Adobe Acrobat Pro

Adobe InDesign

Adobe InCopy

Microsoft Word

MW Track Changes 


Filemaker Pro



other writing

for information and samples of other types of print advertising, retail advertising, contest copy, shopping reviews, fitness layouts, fashion spreads, makeovers, product reviews, product copy or other topics and classifications of work not shown here just email:


magazine features

& regular columns



SK8 1                SK8 2           SK8 3

 Recent articles:  Inside-Fashion Magazine

             BORED 1              BORED 2

             Private Label 1     PrivateLabel 2


           StoresClose1     StoresClose 2

   Recent articles: Fashion Technology Magazine

        Dyeing 1          Dyeing 2

           Stealing 1        Stealing 2


    Recent articles: DaySpa Magazine


   D'eco-     rating          pg. 3    pg. 4

        Coming Clean 1       CC 2   CC 3


                                Connect    With Clients

Recent articles: Hair's How Magazine

Occupational Hazards of Being a Hairstylist

BRIDAL HAIR ACCESSORIES: A gem of an upsell!

BEAUTY EDITOR PET PEEVES: Are you an offender?


INTERVIEW-BETH MINARDI: Big-name salons battle back!

THE BEAUTY OF TWITTER: Clients that follow you, literally!


INTERVIEW: 2009 NAHA Winner Darian Bishop



      CURL Thing 1:  Straighteners  Hype  Straightener Q&A


    Baby Boomers:   Don't dare  call them old!

   Dysfunctional Salon Family     


     Basic Skills   All Stylists Know   ...Do You?


      Boost Product Sales


             KIKI MAGAZINE      ShampooQuiz      QuizAnswers 


       Pillow Talk1   Pillow Talk2    



July 2009:   Feed the  Machine

 Oct. 2009:  Test Your Fitness IQ  p12-13

           PARENTING MAGAZINE      SaladSolution


    SAD          fitness 1          fitness 2                        

                            Feeling Good          Good Looks

                   bridal 1        bridal 2

                          Beauty Cookbook         Makeover

retail/direct mail:

catalogs, post cards, newsletters


  Principal Secret 1       Principal Secret 2   


 Catalog 1       Catalog 2                    Burdines        Newsletter 2


  Burdines 1        Catalog 2                  Burdines 3          Beauty 4


       full-plates                full-bedding        full-watch

 full-blushfr       full-blushba 

assignments, requests, questions?

my current projects

  • Inside-Fashion, Fashion Technology Magazines:   retail trade reporter
  • OTR Global: retail trade reporter
  • Dick's Sporting Goods GameOn Magazine:   fitness/health writer
  • St. Petersburg Times:  business writer
  • Footwear News: business writer/retail reporter
  • DaySpa Magazine:  beauty business writer/green business writer
  •  health channel editor
  • Hair's How Magazine:    editor-in-chief
  • KIKI Magazine:  beauty writer 
  • Delicious Living Magazine:  health, green living writer
  • Parenting Magazine:    health writer  
  • contributing food & nutrition writer
  • Health & Beauty Channel:         beauty writer
  •  Proofed to Perfection:  fiction, non-fiction; web writing & editing

As  projects become live, they'll turn into links...

new  beauty business, health and green living  projects and topics will be added above!




Hair's How Magazine

DaySpa Magazine

Massage & Bodywork

Dick's GameOn

KIKI Magazine


Elegant Bride

Delicious Living

Inside-Fashion. Fashion Technology & Retail Fashion magazines

Footwear Insight

American Woman

New Body

Woman's World

Metro Magazines:

Key Biscayne, Coral Gables, Coconut Grove


Federated Dept. Stores: Burdines

Victoria Principal Cosmetics

Off The Record Research

Sebastian International

Vidal Sassoon

Mark, Fore & Strike catalogs

MDR Fitness


web content