Welcome, and thanks for checking out the Social Media Toolkit.


What is it?

The toolkit is a set of curated resources and a learning space to explore and engage with a range of popular social media tools that can be used in higher education. It provides an overview of the various tools, how to use them and examples of them in action.

Who is it for?
It has been designed for Higher Education Leaders who are interested in developing knowledge and skills in connecting, sharing and creating through social media. 

Why has it been developed? 
The toolkit was commissioned by the Council of Australian Directors of Academic Development (CADAD) as part of a Network of Australian Tertiary Associations NATA funded project. The aim is to encourage and enable members of Higher Education professional networks to forge stronger links with each other and to enhance communication through the use of Social Media tools. Educators are constantly deluged with a vast array of shiny new technologies and 'revolutionary' techniques for learning and teaching. The biggest challenge facing them is how to make sense of all the 'buzz' and more importantly, how to selectively incorporate relevant technologies into an authentic learning experience for students.

How to use the toolkit?
The Social Media Toolkit is essentially a website and can be navigated as such. 
Each page has an overview of the featured social media tools and also provides a range of multimedia presentations and links to other useful resources.   
If you find yourself lost just click on "Home"
It's up to you how you would like to use the toolkit.  You can hopscotch through the links that interest you or work through each section methodically.  
Please keep in mind that the currency of artefacts and tools in the social media environment can change rapidly, therefore some of the links and resources will inevitably become out of date or the links may discontinue.  For this reason we designed the toolkit using the Google site platform as it provides a facility for individual users to replicate, add to and personalise the site for their own use, much like an e-portfolio. 

(If you are interested in doing this, the developers need to have your email address to add you as a site collaborator. You can then copy and rename your site which means only you will have access to it. It can then be modified for your own purposes and shared with others e.g. as a staff PD resource. 
See bottom of page for contact details)


Social Media has made it's presence felt in Higher Education. Academics are increasingly expected to connect with students across a range of social media platforms and to create engaging multi media learning resources.
However relevance in academia requires more than a social media presence and the utility of Social Media as a s
erious medium for collaboration, research and teaching continues to be debated.                 
Social Media involves the sharing and creation of a range of media including text, audio, video, images etc.  It is a rapidly expanding phenomenon and is increasingly being used as a platform for education. 

Not everybody is a fan of Social Media and @DonaldClark reflects in his blog on some of the common criticisms: Good Bad and Ugly: 7 critics of social media 

An Australian academic, Professor Deborah Lupton talks about her use of Social Media

Is Social Media a fad?


An interesting and creative Prezi on Social Media.  See more on Prezi's as a presentation tool in the presentation sharing page.

And a little parody, so we don't take it all too seriously!

In 2008, Brian Solis, developed "The Conversation Prism" which he describes as “the art of listening, learning and sharing”.  It presents a a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.  (Solis 2008). The graphical prism (below) illustrates the wide array of social media tools available today.  
Click on the image below to discover more.