Part utopian vision, part business proposal and one part sociological explication, thispiece reads as the farthest-left investor’s prospectus of all time. And I found that to be intriguing. I could feel my hipster credibility grow by the minuet. Effectively, Crane is proposing an alternative economic system; it is a technical approach to tackling much larger social problems. Take your typical American franchise- MacDonald’s of course - and substitute all the technical things wrong with it like theminimum wage workers, the toxic food, the creepy totalitarian aspect of consumerculture, massive profits and waste, and replace that franchise modal with sociallyresponsible standards. It’s a franchise that does away with profit for profit’s sake. Thus the concept relies quite heavily on the idea of integrity and social responsibility.
The problems as far as actually creating this project go include finding individual investors with enough wealth to see this franchise through to monetary stability. This project will also struggle with establishing it’s “street cred”. It needs to produce actuallydesirable products and services; it has to move beyond green-washing and a certain image of “hippies” that it is sure to acquire.It could totally work though.Millennials are just now as a generation getting enough money, and have enough education and awareness to see the value of this project. The best thing going for the project is that it is easy to imagine from an American’sperspective; it’s relative concreteness is definitely an asset. The less abstract and utopian the more likely it is to have a wider audience, I would imagine. The “philosophy” section reads a bit on the clunky political-correct side. I was lost in the different cartographies and graphics. Pyramids depicting levels of social hierarchy Ifound to be over-simplifications and a bit superfluous simultaneously. The best work onsociety comes from Foucault, who sees society as more of complex web, rather than a pyramid. Instead of getting lost in sociological views, it would be far more effective tomount an attack on neoliberal economics and the profit motive.  In conclusion, I Want to Believe. I want this to work. It is exactly the kind of proposal weneed more of. The public needs opportunities like this to invest in their communities and themselves like this; often we do not have a choice.

Ross Griffith


Project Integrity International (PII) is a book that sheds light on all of the disasters that face our world today including famine, lack of housing and labor shortages. Not only does it bring to light the problems facing our consumer driven addicted economy, it provides an economically stable and innovative solution that will help both future and current generations strive for a sustainable economy. The world today, as ABCrane points out, is filled with greed, corruption and waste, and we must do whatever we can to change this.
First off I would like to point out that I too have a degree in sociology so reading Project Integrity International brought out the scholar in me. ABCrane writes very well, she shows passion and knowledge in all the topics she covers. Project Integrity international is well written and super informative.  She brings to light many issues that are hidden from us, and that unless you’ve studied the economy in some form, you would have no idea how destructive it can be. She explains everything that is currently wrong with the economy  (and the world) and provides solutions for all the problems she brings to light. While reading I wrote down some questions that came to mind, and she answered them all throughout her work. This was extremely helpful (and hard to find in most written works) in understanding her plan for a new economy. You can really tell that ABCrane has a passion for change and she presents a viable plan that is well thought out, detailed and organized. There was only one slight problem I had with the plan. I wondered where all the money would come from to launch PII? How can PII come up with all of the money not only to provide bursaries and loans to potential franchisees, but to pay for all of the experts and educated people that will be part of the infrastructure and start-up of PII. Here she looses me a little bit. Although her plan and philosophy seems like a viable option and solution to combat the problems faced all over the world today, there seems to be a little bit too much going on. It seems almost impossible to be able to cover all of the programs and topics of PII (fix transportation, provide economic opportunities, enlighten people, provide housing, etc.) without millions and millions of dollars. ABCrane dose state that this is NOT a “fantasy of Utopia”, but instead a “reality of perpetual progress”, however throughout reading it I couldn’t help but think of the Utopia she is creating. She is creating a world that if it came true it would be the miracle of all miracles and there would be no more problems in the world. This is very ambitious and seems very hard to achieve. I like her passion and belief in PII, which drew me right in, however I still think that it may be close to impossible to achieve. I did enjoy reading all of Project Integrity International because it really posed some questions for me in how I am contributing to the devastating effects we are having not only on the environment but on ourselves as well. I like a good read that challenges, and this book did just that. It challenged me to think outside the box of what the media, governments, and corporations want us to see and believe. Her passion for change really came out in her writing and makes me want to help change the world in whatever small way I can. I thoroughly enjoyed it.
Silvia Taroni


The world we live in today has drastically changed from as it used to be hundreds of years ago. We still have an economical system, still have a society but our greed transformed us and our environment. And from that greed lots of problems occurred. Being an Earth citizen you already know the problems we deal with today: poverty, pollution, animal extinction, inequality of classes and races, starvation, lack of fresh water, wars. Have you wondered how can these problems be solved? If you have, but didn’t find and answer, AB Crane comes in to help you with Project Integrity International (PII).

Even though, at first glance I thought is a book destined for a niche market - something not everyone can get their head around - I was glad to figure out I had been wrong. Painting the true picture of the world we live in today and showing us the brutal truth, Project Integrity International tries to give us solutions and ideas of how a world would look like without the issues we are facing today.

Apart for being a project that tries to installs a new society based on new principles, I would consider PII a manual guide on how we have to live in order to reduce waste, inequality and increase happiness and fulfilment for all the inhabitants of the planet. AB Crane presents the causes that got us to this point, but also provides ideas and solutions that might help us in our journey to a healthier and happier planet and society. I would recommend it to all students who study in the field of Economy, Global Affairs, Environment, Media and Social Studies and not only. It goes without saying that PII is a book that future generations must read.

 Project Integrity International falls into the category of books that inspire you into action, trying to make you want to improve yourself and your ways. Being focused mainly on the economic situation we are facing today, I didn’t get lost in economic terms, nor get bored during my reading. The terms used are simple so everyone can understand the concepts and the relations between them. The writing style is also simple, that makes the book easier to read. It won’t take you more than a couple of hours to read it. On the plus side information is accompanied by images that explain visually the whole process. The only thing I found a bit out of place was that at times the future problem less society sounded more like a dystopian one, reminding me of Huxley’s New World and giving me some chills down my spine. 

Over all, it is a good read, it is based on true facts and it comes with new ideas which sometimes might turn out to be the most powerful things. I would give it a 4 out of 5. In the first place I gave it a 3 but the poem in the end - Owner of the world, unite! - made me change my mind.

Ionela Hamz


3Relevant and visionary - give it a try
By raeleighreads on June 3, 2015
Format: Paperback

The aim of this book is intriguing -- perhaps the beginning of a new world order. At the very least, the beginning of a new world economy -- one with a focus on sustainability and humanity. And because I personally would like to see such a thing come to fruition, I must be critical of this preliminary work on the subject.

Crane seeks to outline the intentions of Project Integrity International (PII) in a quasi-business proposal format. Because of this format, I was left constantly questioning how?

PII desires abundant and healthy food, access to education, and sustainable housing and transportation. In short, PII wants a better world for all, including the world itself, and Crane asserts throughout the book that PII will provide these things. What the work lacks is an explanation for how these wonderful things will be accomplished. For example, Crane says that PII will localize economies, reduce distribution expenditures, and discourage consumerism because PII will shift us away from a work-ethic based economy to a need-based economy. That sounds fantastic! I want that. But I am still unclear as to how it will happen. Unfortunately, the above summarizes my feeling throughout most of the book: all of this sounds great! Now, how are you going to make that happen?

The book is split into three main parts, and part three is the business section. The writing in part three is clearer than the writing in the first two sections. Here, we get some answers to my how questions (Thank goodness; I was starting to worry.) with a more detailed business plan. However, I would have liked to see more of a connection between the philosophy & science sections (the what) and the business section (the how). The other thing that bothered me throughout was WISR. What is that you ask? Good question. WISR is always presented in conjunction with "co-op franchises". Okay; it's the franchises, but what does WISR stand for? You've got me! Is it a play on the slogan presented in the conclusion: "Welcome to [a] WIS[e]R world"? Probably, but the letters are never defined. Perhaps that is not a large issue -- not one to do with content anyway -- but it was irksome, popping up like a speed bump in otherwise smooth prose (and I didn't "get it" until the end). You really don't want your readers to experience confusion; they will stop reading.

Are you a self-starting business person who has lamented for years about the state of our economy? Would you like to "be the change you want to see in the world"? Then, check out AB Crane's Project Integrity International. It may be the fit you're looking for. I would recommend this to anyone interested in green living, sustainable business practices, and being a catalyst for change.


This is a brilliant book. Not only does the author expose why ...
ByBradleyon June 1, 2015
Format: Kindle EditionVerified Purchase
This is a brilliant book. Not only does the author expose why so many of us feel alienated by today's economic and social structures, but she also provides a detailed, comprehensive, and thoughtful blueprint for an alternative way of living and working, where the individual is valued, not minimized. Highly recommended!


4a good book. I also like the poem at the ...
By Marilda Schwartz on May 24, 2015
Format: Paperback

Wow. At first I thought this was a self - marketing book. However, I realised I was wrong. This book is composed of true facts and from there, paint a picture of a possibility for our society. Overall, a good book. I also like the poem at the end.