Gradual Usurpation Strategy, or GUS, is based on the premise that gradual, yet timely, strategies are more effective than abrupt, often contentious ones. By utilizing the opportunities as presented by the current, "mainstream economy", GUS paves the path of a smooth, effective transition into a healthier, more egalitarian "alternative economy." The process is organic, not artificial. One of invitation, not force. Therefore, by going with the flow, GUS avoids getting caught up in political entanglements often triggered by abrupt usurpation or overthrows of status quo establishments.

Project Integrity International brings GUS to the next level with an advanced franchising model designed to organize and accelerate the green business movement to a critical pace necessary to secure humankind's place upon planet earth.