The original HEARST MAGAZINE BUILDING (the lower beige stone portion of the building) was built in 1928 to house Hearst publications such as Cosmopolitan, Good Housekeeping, Harper's Bazaar, Town & Country. It is located at 57th Street and Eighth Avenue. The Hearst building’s Art Deco design was done by Viennese architect, Joseph Urban, who was also a leading theater designer, producer and director. (Urban was scenic designer for the original Broadway productions of SHOWBOAT and THE ZIEGFELD FOLLIES.) The six-story structure was to have been the base for a 20-story Art Deco skyscraper that was not built in William Randolph Hearst’s lifetime due to the Depression. The sculptured statues on the building represent: comedy and tragedy, art and music, sport and industry, and printing and science.
The new bold glass 46-story addition to the Hearst building (right) has a crystalline form and triangular windows and is getting mixed reviews from New Yorkers. However, the flamboyant and arrogant WILLIAM RANDOLPH HEARST would most likely have loved it. Designed by British architect Lord NORMAN FOSTER, the building has a three-story glass block fountain, “Icefall,” and a seven-story mural, “Riverlines,” constructed from mud by environmental artist Richard Long.