Muse Air, later TranStar Airlines, was a domestic U.S. airline operating from 1981 to 1987 and founded by father and son Lamar and Michael Muse. Muse Air was the first commercial airline to prohibit smoking on flights and, among other service offerings, was marketed as a fresh air alternative to the competition. At its peak, MC served fourteen cities in six states with 18 aircraft and employed 900 workers.
The company was purchased by Southwest Airlines but operated as a separate airline. Muse Air's headquarters was moved from Dallas to Houston, Texas. Southwest then changed the Muse Air name to TranStar Airlines. In August 1987, citing "unacceptable losses" and prohibitive competition, TranStar ceased operations.
MuseAir.com is an online memento of Muse Air and TranStar Airlines.
Articles about Muse Air & TranStar:
Inspiring Muse - A 1980 Time magazine article about Lamar Muse and his plans for a new airline.
Muse Air Company Launches First Flight, from the July 17, 1981 issue of The Victoria Advocate newspaper.
Muse Air founder competes against his own creation with an aura of class - Air Transport World, October, 1981 (pdf)
Muse Air Finally Taking Off After Struggle, from February 17, 1983 issue of the Ocala Star-Banner newspaper.
Michael Muse: His Airline is Ready, from the July 25, 1983 issue of The Evening News newspaper
Texan's Bid to Save Muse Air, January 19, 1985
Southwest To Purchase Ailing Rival Muse Air, March 12, 1985
Muse Air To Transfer Offices To Houston, July 21, 1985
The Story Behind the Southwest / Muse Merger, from the October, 1985 edition of D Magazine.
TranStar financial picture shows sparkle, from the July 27, 1986 issue of the Houston Chronicle newspaper
A Boy and His Airline, excerpts from the April, 1989 issue of Texas Monthly
Class Act: The Muse Air/TranStar Story - A Spring, 1993 Airliners magazine featured article, written by former Muse Air employee Tim Kincaid (pdf)
Herb's Big Mistake, from the June 19, 2001 edition of Fortune Magazine
Southwest Passage, a book by Lamar Muse published in February, 2003, available on amazon.com.
Muse Air: Management in Crisis, from the March, 2006, Journal of American Academy of Business (pdf)
Muse Air, from the Handbook of Texas Online
TranStar Airlines, on Wikipedia
History Slideshow, from an Embry-Riddle University class report
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