Video and multimedia sharing, either public or private, is the uploading and publishing of video and other multimedia for the purpose of sharing with other people. A hosting service allows registered users, either for free or fee-based, to upload, publish and sharing links to their videos and other multimedia.
Mass market availability of camera cell photos and other digital / audio recording devices have greatly increased the demand for web hosting of user-generated content. Hosting services such as YouTube cater to the increasing demand for user-generated content. Municipal government can take advantage of alternative distribution channels to increase their brand awareness and foster information sharing.
Virginia.gov on YouTube at http://www.youtube.com/user/Virginiagovernment
The Commonwealth of Virginia is using a YouTube channel as an alternative delivery method to promote the state by providing interesting videos. The channel content ranges from videos of speeches by the governor to Chesapeake Bay crabs.