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A social network service uses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.
It appears that most of us who are using Social Media are using it to attract a specific portion of our population or to market a specific department or program that lends itself to the demographic that commonly uses social media. Any feedback on its success?
Examples of Use
Fairfax County, VA - The latest county news is posted on Facebook (account required) and MySpace, and check out YouTube for Fairfax County videos.
Overland Park, KS - A Myspace page for Camp Inferno, a program from the Fire Dept geared towards teenage girls.
Williamsburg, VA - a Facebook site focused on students at the College of William & Mary
Sandy Springs, GA - Utilizes Facebook to post the lastest news and keep residents informed on upcoming events.
State of Massachusetts - Created an online community forum using a Ning-based network platform
Find other locality social media at Gov2Social.
When Worlds Collide: Facebook’s Diminishing ROI for Business Users - blog article from Harvard Business on the lack of business value in Facebook as compared to other business focused competitors such as LinkedIn.
10 Ways Facebook Pages Can Help Local Governments Better Serve Their Constituents - blog articles with ideas about how government can use Facebook. Several examples are also posted.