I'm fresh and aspire to be a great employee who is out there!

I'm here for the strategic use of sacralized understandings of childhood by both Microsoft and its critics!

The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential - advertising dollars - mindshare. I like to tell people that all products and business will go through three phases. There's vision, patience, and execution, and profits.


Today, users want software that is faster, easier, and visually exciting.

We should do the user research that’s necessary to understand what users need and deliver meaningful, valuable products and services that integrate well with and enhance customers’ lifestyles. Let's look to examples - the wine cooler MD 20/20, also known as "Mad Dog," has recently marketed a flavor called 'Bling Bling Blue Raspberry' in an attempt to attract a more youthful and affluent demographic.


The User Experience (UX) field has evolved numerous distinctive niches and disciplines: user researcher, ethnographer, usability analyst, interface designer, interaction designer, information architect. There are real differences among the skills needed for these different UX approaches. Probably the course we should be taking as a discipline is learning more about transactional economics and the cognitive psychology of decision-making, applying that to information design decisions. We do that all the time based on heuristics, of course - we understand the inherent trade-offs people make when navigating large information sources. A heuristic is a way of directing your attention fruitfully. 


 The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.


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What can I say? The web is opening communications in ways it has never been opened before. I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user. 


And yet, I was talking with a friend from the Chicago area last week on a variety of subjects, mostly world political issues (she has friends who work for Microsoft in England) , when she said "There will be messes...it is all in how you clean them up". UX is frequently compared adversely to aviation, in that, while many of the factors which lead to error are similar, aviation's error management protocols are much more effective. Communication is the key. This applies to UX as well.



Communication is a two way thing. Blogs are a great way to communicate in a human voice what is happening, and get honest feedback from people who care. Too much corporate communication is actually one way broadcasting. Press releases are largely ignored as marketing pablum.  UX is unadulterated spin - really. I am so happy Microsoft is so activey engaging in real conversation face to face, or at least in a blog. The benefits are huge...and you might avoid a $55B  mistake. 



Steve Ballmer put it best when he said about blogging, "Our people represent the company by talking to customers and partners every day. Blogging is just an extension of that communication." I want to be part of this energy! 



Here's my take - I hope you like it. I wanted to talk more about the context than the medium,  and I look forward to hearing from you!!!!