DSHS Start-Up

Dripping Springs High School (DSHS) is introducing an innovative course, DSHS START-UP, to prepare the next generation of entrepreneurs for business development and product growth. In this course, students will create and develop their own product or service. Entrepreneurs and business experts from the community will serve as coaches and mentors guiding student teams through the process of ideation, market research, and business plan development. Over the course of the year, student teams will learn about product development, financial modeling, marketing, accounting, human resources, as well as the legal aspects of running a business to adequately prepare them for a Product Pitch event. 



Key Concepts in Start-Up

    • Ideation, Business Canvas
    • Customer Segmentation, Positioning
    • Product Pricing, Market Sizing
    • Marketing Plan, Sales Plan 
    • Funding Requests