DLQ

Digital Life Quotient

The Quiz

What's Your DLQ? Take the quiz!

DLQ of Moms

The DLQ Survey was fielded to Moms Online in January 2007. The results show that Moms of all ages are remarkably tech-savvy.

  • Moms Online DLQ Score was 40%
  • Average number of "Yes" responses was 10

While moms 35-54 have the lowest DLQ overall, we see later that if they have an older teen, will have higher DLQs. Moms with older children seem to learn from their kids and copy their digital lifestyles.