C: Environmental Analysis

The Environmental analysis (Opportunities & Treats)


In the environmental analysis, consists primarily of the DEPEST or DEPESTII analysis. The DEPEST analysis consists of the following aspects:
  • Demographic factors, such as aging and number of households;
  • Economic factors, such as purchasing power and inflation;
  • Political-legal factors, such as tax laws and legislation;
  • Environmental factors, such as climate, environment and natural resources;
  • Socio-cultural factors, such as concern for the environment and values;
  • Technological factors, such as the emergence of new technologies and Internet;
  • Institutional factors*, such as a civil society, independent courts, access to education, good government;
  • Infrastuctural factors*, open borders, access to transport, access to energy/water/sewage, access to banking,
* important in developing countries
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